by Haley Corzo | Apr 27, 2023 | Communications & PR
The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best...
by Benedict Nicholson | Mar 27, 2023 | Communications & PR
In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world. Attending the discussion...
by Kimberly Monitto | Aug 2, 2022 | Communications & PR
Communications professionals have to be ready to adjust, adapt, and ultimately, defend their brand on a daily basis. One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. ...
by Kimberly Monitto | Jul 11, 2022 | Communications & PR
In our current digital age, media monitoring is needed more than ever. Long gone are the days where small mentions in a publication were the basis of success. Now, brands are constantly in the public eye, amassing hundreds to thousands of clicks per day. A single...
by Haley Corzo | Dec 9, 2021 | Brands, Communications & PR
Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. In fact, it might...
by Benedict Nicholson | Mar 30, 2021 | Communications & PR
We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive...
by Benedict Nicholson | Jan 25, 2021 | Digital Journalism, Brands
The storming of the Capitol by pro-Trump agitators was an event that shook American politics to its core, with the media and the public watching on in horror as members of Congress had to flee for their lives after rioters broke through the Capitol police defenses. ...
by Glossary Author | Nov 11, 2018 | Glossary
Public relations is the business of sending the right messages to the right people in the right places, building a brand’s reputation along the way. Successful PR campaigns require an understanding of the interests and concerns of a brand’s audience, but how do you...
by Glossary Author | Nov 11, 2018 | Glossary
With the right tools you can save time reporting and increase company-wide understanding of your campaigns. But it’s important to decide which metrics are worth monitoring prior to each campaign, the ones that will help determine how successful the campaign was. While...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
