Fueling real-time comms with real-time data: a conversation with VW’s Cameron Batten
Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. In an interview with PR Week, Cameron Batten, SVP and CCO for Volkswagen Group of America, and NewsWhip CEO Paul Quigley, talk about how...
Three cardinal rules of PR that Adidas broke with Kanye West
Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership...
Three lessons brands can learn from the Hockey Canada Scandal
Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada. We Canadians play the game in our driveways in the summer and on...
How the U.K. government set up a misinformation unit to combat fake news
In 2017, Marcus Beard was working in communications for the treasury department in the U.K., where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. The headline...
How interest in HBO’s House of The Dragon compared to the biggest summer streaming premieres
On Sunday night the premiere of Game of Thrones prequel House of The Dragon stirred up excitement among fans, gaining millions of viewers and has since become HBO’s biggest series premiere ever. But even with all the hype around the new show, we thought it would only...
Summer movies captured the public’s interest — and its money
After a much-anticipated wait for a Top Gun sequel, with eight years of development, two years of production and several pandemic related delays, Top Gun: Maverick finally hit theaters this summer and soon became one of the highest grossing movies of all time. The...
The importance of Instagram Reels for brands
The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors....
What are the three types of PR crisis?
Communications professionals have to be ready to adjust, adapt, and ultimately, defend their brand on a daily basis. One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. ...
How Pinterest dominates the Thanksgiving recipe scene
Navigating unpredictable events with real-time comms data — with Ford’s Michael Young
Fueling real-time comms with real-time data: a conversation with VW’s Cameron Batten
Legit surges to the top of our Facebook publisher rankings in October 2022
Twitter commands October’s brand coverage thanks to Elon Musk
How Reach uses NewsWhip to stay on top of the news cycle
