by Katherine K. Ellis | Oct 30, 2019 | Brands, Communications & PR
We’ve covered the pharmaceutical industry in depth before, but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Coverage of...
by Katherine K. Ellis | Oct 18, 2019 | Communications & PR
Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent...
by Katherine K. Ellis | Oct 10, 2019 | Brands, Communications & PR
We’ve already established that holiday campaigns are starting earlier and earlier each year, but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for...
by Katherine K. Ellis | Oct 4, 2019 | Communications & PR, Digital Journalism
The rise of artificial intelligence and its continued influence on nearly every industry is clear, but who is driving the conversation about automation in the workforce? We dove into the data to find out. As we move into a world where automation and smart tech...
by Katherine K. Ellis | Sep 19, 2019 | Brands, Communications & PR
More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. We recently...
by Benedict Nicholson | Sep 17, 2019 | Communications & PR, Digital Journalism
Who were the top publishers on Facebook in August 2019? What content drove the most engagement? We looked at the data to find out. Summer’s beginning to cool off, and based on the evidence of last month, some of the engagement numbers are too. It’s too early yet to...
by Katherine K. Ellis | Sep 11, 2019 | Brands, Communications & PR
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and...
by Benedict Nicholson | Sep 10, 2019 | Brands, Communications & PR, Digital Journalism
2019 has been a landmark year for IPOs, with a number of tech unicorns going public in the wake of tech giants like Facebook and Twitter. We looked at the data to see which companies got the most attention. An IPO can be a lengthy and complicated process, with...
by Katherine K. Ellis | Sep 5, 2019 | Brands, Communications & PR
The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. We took a look at major holidays in the back half...
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