by Kevin Twomey | Feb 23, 2023 | Communications & PR
It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in...
by Jenna Paterson-Coutts | Dec 9, 2022 | Communications & PR
As bad-faith actors find new ways to game social media algorithms to promote disinformation campaigns, Valent Projects is raising money to build its own algorithm to fight back. Valent Projects is a media tech start up that specializes in addressing online...
by Kimberly Monitto | Nov 22, 2022 | Communications & PR, Brands
In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand...
by Kimberly Monitto | Nov 22, 2022 | Brands, Communications & PR
Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. In an interview with PR Week, Cameron Batten, SVP and CCO for Volkswagen Group of America, and NewsWhip CEO Paul Quigley, talk about how...
by Lloyd Rang | Oct 28, 2022 | Brands, Communications & PR
Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership...
by Lloyd Rang | Oct 13, 2022 | Communications & PR
Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada. We Canadians play the game in our driveways in the summer and on...
by Diane Peters | Sep 27, 2022 | Communications & PR
In 2017, Marcus Beard was working in communications for the treasury department in the U.K., where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. The headline...
by Haley Corzo | Aug 25, 2022 | Communications & PR
On Sunday night the premiere of Game of Thrones prequel House of The Dragon stirred up excitement among fans, gaining millions of viewers and has since become HBO’s biggest series premiere ever. But even with all the hype around the new show, we thought it would only...
by Haley Corzo | Aug 10, 2022 | Communications & PR
After a much-anticipated wait for a Top Gun sequel, with eight years of development, two years of production and several pandemic related delays, Top Gun: Maverick finally hit theaters this summer and soon became one of the highest grossing movies of all time. The...
Tesla, Ford, and Toyota EVs are generating the most public interest in 2023
The top US and UK publishers on Facebook in February 2023
BTS makes Louis Vuitton the stand out brand in February with j-hope partnership
The sit-down restaurant chains making headlines in 2023
A brief guide to short-form video for brands
Five ingredients for real-time crisis comms