How Formula 1’s reputation was impacted by the controversial finale
After what could be considered the most jaw-dropping Formula 1 season of all time, we finally have a winner. Max Verstappen, a 24-year-old Belgian-Dutch prodigy, successfully beat seven-time English champion Lewis Hamilton in a nail-biting race that lasted until the...
Predicting the Strictly Come Dancing winner using public engagement data
Every year, the final of Strictly Come Dancing (also known as Dancing With The Stars in the US) falls just before the holiday period. While dancing ability is important to get you to the final, it ultimately comes down to a public vote. So we’re going to use public...
Add the Timeline widget to any dashboard for contextual real-time media monitoring
Back in October 2020, with the introduction of Crisis Dashboard, we launched Timeline to help you bring public interest and media interest together to give you a full understanding of any crisis, event, or trend. From today, Timeline can be added to any dashboard —...
Vishal Garg’s apology has only deepened the crisis for Better.com
Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. In fact, it might...
The future of the auto industry according to audience engagement
The auto industry was hit hard in 2020 as the early months of Covid-19 saw general car use come to a halt, accompanied by supply chain disruptions and plummeting sales. Despite those challenges, industry experts believe the pandemic has accelerated the progression of...
The most engaged food content for Thanksgiving 2021
Once again it’s time to gather ‘round the table and enjoy Thanksgiving food that is as plentiful as it is delicious. Even though this holiday is known for its traditional dishes and customs, there’s still always a search for some inspirational recipes. To get into...
What is real-time media monitoring?
Until recently, media monitoring was a sleepy industry. The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at...
Managing your brand reputation when an NFL star refuses the vaccine
For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. However, tying your brand to an individual can have negative consequences as well as positive ones,...
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How Formula 1’s reputation was impacted by the controversial finale
