May 2021 NewsWhip Product Updates
In May, we made improvements to how you control and customize your dashboards in NewsWhip Spike. To give you greater visibility of the available widgets in your dashboards, and to quickly add relevant widgets — we have rebuilt how you add and manage widgets in...
What is Predictive Media Intelligence?
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. Predictive media...
April 2021 NewsWhip Product Updates
In April, after the release of Top Reddit Communities Leaderboard, we started preparing for some exciting new product updates that you will see coming soon. We also worked on updates to our product that bring bug fixes and minor upgrades. On top of those updates, we...
How soccer’s European Super League crisis unfolded in the media
Fans of soccer across the world were left dumbfounded when on Sunday, April 18th, 12 of the biggest European soccer teams joined together to form the “European Super League.” The “Founding Clubs” that attempted to band together included AC Milan, Arsenal, Atletico...
The 2021 Oscars predictably failed to capture the public interest
2021 saw the return of the Oscars, albeit delayed from its usual time slot in the year due to the pandemic. Many blockbusters delayed their releases to coalesce better with when audiences would be allowed back in cinemas, and despite a series of historic ‘firsts,’ the...
Find the conversations that matter with Top Communities Leaderboard
Reddit is home to over 100,000 communities. When you need to find the content that matters most to your audience or content strategy, it can be hard to know where to start. Great stories, conversations, and content can appear in the places you least expect it. But...
March 2021 NewsWhip Product Updates
So far in 2021, we’ve been working on a lot of updates and improvements to our product. These updates happen while we’re working on our bigger feature releases, like Top Reddit Communities Leaderboard. In March, we shipped quite a few improvements. Read below to check...
Accusations of sexism dominated the top March Madness stories in 2021
The NCAA recently came under intense public scrutiny, as disparities between the conditions offered for men’s and women’s basketball teams were exposed during the annual March Madness tournament. Viral photos and videos surfaced and spread across the internet, which...
The PR controversies of the Tokyo Olympics
How PepsiCo uses data to power creativity
Why planning for failure is part of Samsung’s risk management framework
These were the top publishers on Facebook in June 2021
How designer brands are targeting new consumers
How the huge influence of BTS brings attention to brands
