We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. Bryan Pedersen is the Chief Innovation Officer at MSL, and leads their digital center of excellence. He was previously a part of innovation...
Ahead of 2020’s Oscars, there was a resurgence of the hashtag #OscarsSoWhite, but in the wake of the awards show, there were more stories about other social issues surrounding the nominations and final winners. When we break out engagements to content about the Oscars...
We’ve covered the pharmaceutical industry in depth before, but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Coverage of...
Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent...
We’ve already established that holiday campaigns are starting earlier and earlier each year, but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for...
The rise of artificial intelligence and its continued influence on nearly every industry is clear, but who is driving the conversation about automation in the workforce? We dove into the data to find out. As we move into a world where automation and smart tech...
More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. We recently...
Who were the top publishers on Facebook in August 2019? What content drove the most engagement? We looked at the data to find out. Summer’s beginning to cool off, and based on the evidence of last month, some of the engagement numbers are too. It’s too early yet to...
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and...
Coronavirus coverage has led to a huge boost in engagement for some publishers
These were the top publishers on Facebook in January 2020