X Monitoring
Find the X content that matters
Real-time x content discovery and ongoing engagement data help you focus on what matters for your brand
X Monitoring is available on NewsWhip Spike
NewsWhip Spike is the only real-time media monitoring platform that comms teams use to predict the stories and topics that will matter in the hours ahead.
How comms teams use X monitoring
Brand monitoring
Find the posts that mention your brand and assess real-time engagement levels so you know what matters and what doesn’t
Opportunity spotting
Surface posts relevant to the topics you monitor and see how popular they are so you can join the conversations the public care about
Crisis management
Get early signals with real-time discovery of negative posts about your brand and assess their importance with real-time engagement data
Track misinformation
Track known misinformation X accounts, and track mentions of known misinformation terms across X
Breaking trends
Measure engagement with the latest posts to find what’s going viral so your brand can be part of every breaking trend
Public reaction
Find the posts that mention your brand or the topics that impact your brand and explore the online conversation to assess public opinion
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How Twitter monitoring works in NewsWhip Spike
Discover posts from influential accounts within minutes of posting
NewsWhip Spike discovers posts within 60 seconds from when it’s posted so you’re never late to important posts.
Measure engagement with every post
Get ongoing measurement of likes and reposts for posts that are discovered by NewsWhip Spike.
Find specific content using Boolean search
Search for your keywords in the text of any post with Boolean operators, or search for posts that share specific URLs.
Sort and filter posts to surface what matters to you
Posts can be sorted by Most Recent, Total Interactions, Likes, or Reposts. You can also filter your feed to video posts, link posts, image posts, or text only posts.
A closer look at X Monitoring
Add to any dashboard
Available on every dashboard in NewsWhip Spike
The X feed can be added to any dashboard so you can view it alongside content feeds like web articles, Facebook, Reddit, and more.
Adapts to your needs
Use a compact view or expand your feed for insightful visuals
Keep your X feed in a compact view to maximize content feeds in your dashboard, or expand it to display inline engagement graphs.
Share X content easily
Bring important post details and engagement metrics to stakeholders
Share post details and engagement metrics quickly with copy to clipboard, or export lists of posts with their engagement data to Excel, PDF, and JSON.
More ways to get insights on social content
Reddit monitoring
Monitor what’s happening across over 100,000 subreddits in real time
Real-time alerts
Receive real-time alerts for newly published social content by email or Slack
Timeline
Bring public interest and media interest together in a single view
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