Misinformation and Fake News
Fighting Fake News
Misinformation & Brands
At NewsWhip, our goal is to enable a clear understanding of the news, stories, and ideas spreading and winning engagement in real time.
Of course, not all the news, stories, and ideas spreading are accurate — many are false, misleading or emotionally inflammatory. Since 2016, the mass movement of people to consumption of social media has led to misinformation, fake news, propaganda, and digital tribalism. This in turn threaten elections, democracies and the very idea of commonly accepted, empirically validated facts. This has long term implications for our ability to communicate, agree, disagree, and think for ourselves.
The starting point with solving this problem, as with any problem, is first to understand it. As custodians of clear, real time information about what exactly is spreading and who is spreading it, NewsWhip seeks to help NGOs, news organizations, universities, and others in civic society better address the problems caused by misinformation and associated issues.
Through our various initiatives, we hope that misinformation can be better understood – and the quality of information, media, and news, improved globally.
Fighting Fake News
To support the fight against fake news directly, we monitor the most egregious misinformation actors – those who regularly produce actual fake news reports for political or economic gain. Our coverage and research teams locate and detect questionable sites, social accounts, pages, and channels. We also support election integrity initiatives that monitor campaign pages, fringe groups, and motivated actors in the publishing space.
Is the quality of conversation getting better or worse? How do you know? To quantify and deeper understand overall engagement with content, we work with academic and research institutions such as the University of Oxford’s Computational Propaganda Project around the European elections and the University of Michigan’s “Iffy Quotient” project. We also make data directly available more widely, through research at the NewsWhip Research Center, and initiatives with media companies.
Misinformation and Brands
Brands spent the last 100 years securely broadcasting their messages securely via TV, print and radio advertising, and controlling that message. Now they must step forward into a hyper-political and fractious digital environment, where they might find misconceptions, lies and attacks coming from unexpected quarters. The NewsWhip Research Center produces reports to better understand which narratives are shaping minds and perceptions – including the more misleading and slanted ones.