What we learned from our 2023 brands report

What we learned from our 2023 brands report

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Those sectors were tech, food &...
Owned media outperforms earned media at CES 2023

Owned media outperforms earned media at CES 2023

The Consumer Electronics Show wrapped up over the weekend in Las Vegas, and it was auto brands that dominated the headlines this time, with half of the top articles being about vehicles — with electric cars grabbing the headlines in a big way.  CES has always been...
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