The coronavirus pandemic has led people to turn to the publishers they trust for information. We looked at the engagement data around it. You may have read Kevin Roose and Gabriel Dance’s excellent piece in The New York Times on Monday about the sheer amount of...
Announcing the Data for Democracy Program — Paul Quigley and Aisling McMahon We’re living in a connected age – and it seems to be changing us. Our digital media diets are personalised to reinforce our existing beliefs and preferences. They’re optimised for...
We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. Bryan Pedersen is the Chief Innovation Officer at MSL, and leads their digital center of excellence. He was previously a part of innovation...
We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. New year, new rankings. As we progress rapidly through 2020, we looked back at the most engaged publishers for the month of...
How the coronavirus has spread online The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. As you might expect, the online attention it received has also exploded...
The Super Bowl remains one of the biggest events in American television for the ad breaks as much as the game itself. But what was the most engaged content around the Big Game? We looked at the data for Super Bowl LIV to find out. We looked at the top stories about...
Who were the most engaged publishers for the month of December 2019? What were the top articles for the month? We took a look at the numbers to find out. December is often a slow month for news, and this was somewhat true last month too, though engagements did not...
As we close the first full week in 2020, and since it’s awards season, we decided to do some awarding for the best publishers on social in 2019. That’s right, it’s Whippies time! These are the categories we ultimately landed on this year: Top overall publisher Top...
Who were the most engaged publishers for the month of November 2019? We looked at the numbers to find out. November closed out with some very high engagements for some publishers, and CNN was finally displaced from the top spot after its six month reign at the top of...
Coronavirus coverage has led to a huge boost in engagement for some publishers
These were the top publishers on Facebook in January 2020