by Benedict Nicholson | Feb 7, 2020 | Digital Journalism
How the coronavirus has spread online The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. As you might expect, the online attention it received has also exploded...
by Benedict Nicholson | Feb 5, 2020 | Brands
The Super Bowl remains one of the biggest events in American television for the ad breaks as much as the game itself. But what was the most engaged content around the Big Game? We looked at the data for Super Bowl LIV to find out. We looked at the top stories about...
by Benedict Nicholson | Jan 22, 2020 | Digital Journalism
Who were the most engaged publishers for the month of December 2019? What were the top articles for the month? We took a look at the numbers to find out. December is often a slow month for news, and this was somewhat true last month too, though engagements did not...
by Benedict Nicholson | Jan 9, 2020 | Digital Journalism
As we close the first full week in 2020, and since it’s awards season, we decided to do some awarding for the best publishers on social in 2019. That’s right, it’s Whippies time! These are the categories we ultimately landed on this year: Top overall publisher Top...
by Benedict Nicholson | Dec 16, 2019 | Digital Journalism
Who were the most engaged publishers for the month of November 2019? We looked at the numbers to find out. November closed out with some very high engagements for some publishers, and CNN was finally displaced from the top spot after its six month reign at the top of...
by Benedict Nicholson | Nov 20, 2019 | Digital Journalism
Who were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out. We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for...
by Benedict Nicholson | Oct 23, 2019 | Digital Journalism
Who were the top publishers on Facebook in September 2019? What content drove the most engagement? We looked at the data to find out. As we head into the fall, it seems that publisher engagements are beginning to drop a bit from where they were in the summer, though...
by Benedict Nicholson | Sep 25, 2019 | Brands
Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. We’ve written before, and often at length, about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience....
by Benedict Nicholson | Sep 17, 2019 | Communications & PR, Digital Journalism
Who were the top publishers on Facebook in August 2019? What content drove the most engagement? We looked at the data to find out. Summer’s beginning to cool off, and based on the evidence of last month, some of the engagement numbers are too. It’s too early yet to...
Post-Oscars coverage focuses on wins for diversity
How the coronavirus has spread online
These were the ads that drove the most engagement at Super Bowl LIV
How has #OscarsSoWhite media coverage changed since 2015?
The most engaged publishers on Facebook in December 2019
The most engaged stories that shaped 2019