How Facebook and Instagram images resonate for brands

by Benedict Nicholson | Sep 25, 2019 | Brands

Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out.  We’ve written before, and often at length, about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience....

August Publisher Rankings

by Benedict Nicholson | Sep 17, 2019 | Communications & PR, Digital Journalism

Who were the top publishers on Facebook in August 2019? What content drove the most engagement? We looked at the data to find out. Summer’s beginning to cool off, and based on the evidence of last month, some of the engagement numbers are too. It’s too early yet to...

The IPOs that generated the most engagement this year

by Benedict Nicholson | Sep 10, 2019 | Brands, Communications & PR, Digital Journalism

2019 has been a landmark year for IPOs, with a number of tech unicorns going public in the wake of tech giants like Facebook and Twitter. We looked at the data to see which companies got the most attention. An IPO can be a lengthy and complicated process, with...

The Sanders and Warren effect: 2020 and corporate critiques

by Benedict Nicholson | Aug 13, 2019 | Brands, Communications & PR, Digital Journalism

The 2020 campaign trail can be a tough place to be a brand, with many of the Democratic candidates taking aim at what they see as inappropriate business practices. We looked at the data to see what’s resonating. Given the broadness of the race, we decided to take a...

The 2019 guide to plastic and sustainability content

by Benedict Nicholson | Aug 8, 2019 | Brands, Communications & PR

The damage done by plastics and how recycling and going plastic-free can mitigate that damage are a huge point of discussion for brands and publishers alike, and we examined the trend in a recent report. This report is the first of a series of reports we intend to do...