The anatomy of a reputation crisis
We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive...
How media engagement differs on Instagram, Facebook, and the web
One of the key aspects of social media for media companies is understanding their strengths for engaging with audiences on different platforms. In this article we’re going to look back at 2021 for three different publishers, and see how they fared on the web,...
These were the top publishers on Facebook in February 2021
The second month of 2021 saw a slight dip in engagement to web articles on Facebook, but some familiar patterns of top publishers. As usual, we looked back at the top articles and publishers to see what moved the needle in terms of engagement on the platform. As...
The plant-based companies shaking up the meat market
While plant-based ‘meat’ options have been available for a number of years, the level of coverage and general interest paid to the practice have really come to the fore since 2018 with the rise of Beyond Meat and other newly-launched alternatives. We looked back at...
The impeachment narratives that captured public and media interest
Former President Donald Trump was acquitted of the charge of inciting an insurrection in his impeachment trial in the Senate last week. The Senate voted 57-43 in favor of conviction, with seven Republicans joining the 50 Democrats, but the coalition fell short of the...
These were the top publishers on Facebook in January 2021
The first month of the new year saw a rebound in engagement with web publishers on Facebook, after consecutive months of declining numbers. As usual, we used our API to gather these rankings, which you can read about on our developer hub. This analysis includes...
The public and media interest in the Covid-19 vaccine in 2021 so far
The Covid-19 vaccine began rolling out in some countries at the end of 2020, after receiving emergency approval from several governments. In the US, this included the Pfizer and the Moderna vaccines, while the UK is also using the AstraZeneca vaccine in addition to...
How Budweiser skipping the Super Bowl brought public and media interest to vaccination awareness
Usually a Super Bowl ad is thought of as being the golden ticket to getting attention to your brand. After all, that’s why they cost so much money. But what if that’s not the case in 2021? We have a useful test case here in Budweiser, a legacy brand that has been a...
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March 2021 NewsWhip Product Updates
These were the top publishers on Facebook in March 2021
Accusations of sexism dominated the top March Madness stories in 2021
The anatomy of a reputation crisis
What’s Trending? (Part 2): For some, old scores need settling
