Research & strategy
Understand real-time & historical levels of public and media interest behind any topic, event, or campaign
When researching a topic, event, or campaign, the number of articles published doesn’t tell you how popular they were. This makes understanding cultural trends almost impossible.
Understand how any topic, event, or campaign is trending in real time, visualize changes in their public engagement at any point in time, and find the articles & posts that influenced them.
Understand why and how the public interacts with the media
Prepare for campaigns using historical data
Analyze campaign performance in real time
Report on campaigns & events with confidence
Make decisions with confidence
Prepare campaigns that deliver impact by using historical interaction data
Explore public engagement with any topic, event, or campaign in real time or compare previous time periods to assess their performance and predict future impact.
Analyze performance in real time so you can understand what’s resonating & why
Use real-time dashboards that tell you exactly what the public is interacting with, and where the engagement is happening across the web and social media.
Report on campaign performance with data that integrates into your workflow
Public interaction data can be exported and integrated into your reports using tools like PowerPoint, Excel, and share visual graphs as images on any platorm.
Features that make your research informative
Stand out with your comms plans
“Spike makes us stand out when we deliver our new business presentations. When we pitch a client or industry, we make sure we know their space so that they trust that they’re getting a true strategic partner if they hire us.”
Partner and Managing Director,
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Ready to plan strategies that create public engagement?
Talk to our team today to see how you can use NewsWhip Spike to understand the level of public & media interest behind any topic