Research & strategy
Understand real-time & historical levels of public and media interest behind any topic, event, or campaign
When researching a topic, event, or campaign, the number of articles published doesn’t tell you how popular they were. This makes understanding cultural trends almost impossible.
Understand how any topic, event, or campaign is trending in real time, visualize changes in their public engagement at any point in time, and find the articles & posts that influenced them.
Understand why and how the public interacts with the media
Prepare for campaigns using historical data
Analyze over 7 years of public engagement data for any topic so you can create comms strategies with confidence.
Analyze campaign performance in real time
Report on campaigns & events with confidence
Make decisions with confidence
Prepare campaigns that deliver impact by using historical interaction data
Explore public engagement with any topic, event, or campaign in real time or compare previous time periods to assess their performance and predict future impact.
Plan content campaigns that engage
Support campaign pitches with data
Assess past campaign performance
Analyze performance in real time so you can understand what’s resonating & why
Use real-time dashboards that tell you exactly what the public is interacting with, and where the engagement is happening across the web and social media.
Analyze earned media performance
Benchmark competitor performance
Explore short-term trends in real time
Report on campaign performance with data that integrates into your workflow
Public interaction data can be exported and integrated into your reports using tools like PowerPoint, Excel, and share visual graphs as images on any platorm.
Quickly report on the data that matters
Easily identify the engagement drivers
Directly influence with shareable data
Features that make your research informative
Bring public interest and media interest together to fully understand the size of any story or trend.
Uncover the highly engaged authors, websites, and communities that can deliver your message where it’s heard.
Feeds of articles and posts from across the web and social media, sortable by level of engagement or virality.
View content from across the web and social media together in one view and understand its impact in a single view.
Create professional PowerPoint presentations with Timeline Graphs and Notes that match your brand identity.
Get a scheduled digest of the articles that are driving the most engagement delivered to your inbox or on Slack.
Stand out with your comms plans
“Spike makes us stand out when we deliver our new business presentations. When we pitch a client or industry, we make sure we know their space so that they trust that they’re getting a true strategic partner if they hire us.”
Partner and Managing Director,
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Ready to plan strategies that create public engagement?
Talk to our team today to see how you can use NewsWhip Spike to understand the level of public & media interest behind any topic