Top 10 must-have PR and communications tools: 2023 Guide

April 27, 2023

Written by Haley Corzo
The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. 

Communications professionals are now creating a suite of best class tools to help them successfully do their job. Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023.

1. GlobeNewsWire  

GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. 

2. NewsWhip

NewsWhip is a real-time media monitoring platform that gives users the ability to predict what stories will be important that day based on public interest in an article. This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. 

The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises. 

3. RivalIQ

RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms. 

4. Grammarly 

Grammarly is as a communications assistant that reviews spelling, grammar, punctuation, clarity, and delivery mistakes in English text. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more. 

5. Hootsuite

Hootsuite changed the way marketers manage multiple social media accounts. The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. It makes a tedious task painless, and delivers you performance reports so you can work to increase engagement and followers on your accounts. 

6. Muck Rack

Muck Rack is a public relations management platform that helps you  identify the right journalists to connect with in order to generate media coverage for a brand or organization. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns. 

7. #Paid

#Paid is a creative marketing platform that streamlines collaboration between brands and content creators. Finding the right artist, blogger, photographer, or video creator can feel daunting for a brand, and #Paid works to match brands with the right creator for their audience.

8. Memo

Memo is a public relations analytics and insights tool that tells you how many people read articles about your brand, industry, and competitors. This enables you to measure the impact of your work and optimize your earned media efforts.

The tool relies on readership data through publisher partnerships to understand the performance and value of content so you know what topics are and aren’t driving readership for your brand.

9. TVEyes

TVEyes is a broadcast media monitoring tool that enables users to search, view, analyze, and report-on international television, radio, and podcast content. 

You can easily discover and monitor broadcast coverage of your brand, or conduct market research and archive clips for future reference and use. 

10. Canva

Finally, it’s important to have well-designed visuals when communicating about your brand, and Canva makes this accessible to everyone. The graphic design platform is used to create social media images, presentations, videos, logos, and more. 

Canva includes a wide selection of ready-made templates and editing options, and if you’re more advanced in the design profession, the platform offers paid subscriptions that give you access to more high quality elements with additional functionality. 

To learn more about media monitoring for your brand or organization, request a demo here


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Haley Corzo

Haley is a Content Strategist for NewsWhip working at the intersection of journalism and marketing. With experience working in advertising for consumer brands, she brings a fresh perspective on how NewsWhip’s technology can be used to make an impact. She is passionate about topics such as mental health, women’s issues, and travel.

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