by Kimberly Monitto | Oct 11, 2023 | Brands, Shell Case Study
In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond...
by Kimberly Monitto | Sep 28, 2023 | Digital Journalism, Communications & PR
As one of the biggest social media platforms in the world, Facebook has established itself as a trusted news source globally. With 2.9 billion monthly users, it’s no surprise that a majority of the world’s populace flocks to the site for their information. As of...
by Kimberly Monitto | May 16, 2023 | Digital Journalism
Every month, we look at the top publishers on Facebook around the US and the UK. Though these spots offer valuable insight, we want to expand our reach even further in an effort to analyze trending topics in other cultural hubs. To do this, we’re going global and...
by Kimberly Monitto | May 3, 2023 | Digital Journalism
Every month we look at the top publishers on Facebook in both the US and UK. Though these locations are quite successful in terms of engagement, there are so many other countries where Facebook is a powerhouse of a platform. This month, we limited our searches to our...
by Kimberly Monitto | Apr 12, 2023 | Brands
It’s hard to log onto social media platforms these days and not see “#ad” in the caption of one of your favorite celebrities’ posts. These posts are especially prevalent on Instagram — and chances are, whether you like it or not, they’re on your feed at least some of...
by Kimberly Monitto | Mar 23, 2023 | Brands
Artificial intelligence, commonly known as AI, has taken massive strides over the past few years, and lately, its use has skyrocketed. Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT, AI has...
by Kimberly Monitto | Mar 15, 2023 | Brands
The 20s are without doubt the decade of electric vehicles going mainstream. Different brands are at different stages of their electric vehicle journey, but the fact of the matter is that, globally, automobile companies are doing everything they can to break into this...
by Kimberly Monitto | Mar 14, 2023 | Digital Journalism
In the month of February, the Daily Mail dominated our Facebook publisher rankings as the top three remained the same. As a reminder, these rankings are now regionalized, which allows us to dig deeper into cultural trends and isolate specific public and media...
by Kimberly Monitto | Feb 28, 2023 | Brands, Digital Journalism
It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. “For you” pages and “suggested posts”...