by Glossary Author | Nov 8, 2018 | Glossary
Although Facebook and Twitter outnumber it in users, Pinterest is a platform that attracts distinct niche audiences. The platform is able to reach specific communities directly, and here are some surprising demographic insights: Dads About 40 percent of American dads...
by Glossary Author | Nov 8, 2018 | Glossary
If you’re in the market for a new media monitoring software, the sheer volume of options at your fingertips can seem overwhelming. But before you can even attempt to replace the software that isn’t cutting it, you’ll need to think about what your end goals are. What...
by Glossary Author | Nov 8, 2018 | Glossary
Social Media Hashtags, at their simplest, were designed to act as a digital index, to help organize and increase discovery on the internet, and especially on social. Until the early 2000s, tagging was only used internally in the metadata of a webpage, primarily for...
by Glossary Author | Aug 22, 2018 | Glossary
Public relations exists to creatively elicit, predict, and manage reactions to news. The fact is, consumers today might care more about brand perception than some brands do. It can be difficult to seek new brand accounts in a time when some companies rather stay quiet...
by Glossary Author | Aug 14, 2018 | Glossary
Creating a great social media campaign is not impossible, even for smaller businesses. Growing brands emerge every day on social media. Beyond likes and other engagement metrics, social media influences consumer purchasing. Millenials with positive views on a brand...
by Glossary Author | Aug 1, 2018 | Glossary
If a picture is worth a thousand words, then what is the worth of a thousand retweets? Cued social posts, hashtag development, and the use of link shorteners are some of the common tactics used by public relations agencies to drive social media engagement. While...
by Glossary Author | Aug 1, 2018 | Glossary
Smart brand ambassadors and account executives realize they have a great deal of control over a brand’s external reputation well beyond a carefully crafted internal identity. The winning formula combines research, pitching to the right publishers and influencers, at...
by Glossary Author | Jul 20, 2018 | Glossary
The line between television, radio, and print platforms is blurred. According to the Pew Research Center, fewer Americans look to television as a main source of news and about half of those who do are tuning in for local broadcasts. All national media is hosted...
by Glossary Author | Jul 16, 2018 | Glossary
Brand relevance is considered one of the biggest challenges facing public relations agencies today. In order to keep up with Gen Z, agencies need to be able to adapt to the latest news and engage with users who are coming of age to make major life decisions. The...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
