Read the latest research and insights from the NewsWhip Research team

Photograph of US dollars


How comms leaders are bringing wider understanding to management decisions

This new report from Wadds Inc. explores the management role and contribution of corporate communication within organizations.

Based on interviews with senior corporate comms practitioners, the report identifies how the function uniquely brings an external perspective into strategic decision-making and planning.


About the NewsWhip Research Center

The NewsWhip Research Center is the central intelligence hub of NewsWhip. The center focuses on researching social media and demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.

This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia.

Our partners, supported by NewsWhip social media research:

First Draft

If you have any questions or suggestions for the Research Center team – please get in touch.