Reports

Read the latest research and insights from the NewsWhip Research team

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RESEARCH REPORT

How newsrooms and publishers will win audiences on social in 2025

News consumption is changing, and so is how news outlets approach its distribution on social.

Recent studies by both Pew and Ofcom have shown that more people than ever get their news straight from social media, and it’s a trend that’s only growing.

To understand how publishers are navigating this new social landscape, we took 50 of the top outlets from across the different platforms, encompassing news, lifestyle, sports, and politics, and pulled insights and best practices from their output.

Your new front page: How newsrooms and publishers will win audiences on social in 2025

Your new front page: How newsrooms and publishers will win audiences on social in 2025

Intuition vs. Insights: Digital transformation and the corporate comms function

Intuition vs. Insights: Digital transformation and the corporate comms function

The five key topics shaping public interest in American elections

The five key topics shaping public interest in American elections

Social publishing report: H1 2024

Social publishing report: H1 2024

Highlights from the UK’s election coverage

Highlights from the UK’s election coverage

The biggest brand reputation issues in H1 2024

The biggest brand reputation issues in H1 2024

Hindsight to foresight: Taking a proactive approach to purpose and polarization

Hindsight to foresight: Taking a proactive approach to purpose and polarization

Shrinkflation to sustainability: The biggest societal issues facing brands in 2024

Shrinkflation to sustainability: The biggest societal issues facing brands in 2024

The biggest fall flavor trends in 2023

The biggest fall flavor trends in 2023

Influence through insight: How comms leaders are bringing wider understanding to management decisions

Influence through insight: How comms leaders are bringing wider understanding to management decisions

The top election storylines from 2024

The top election storylines from 2024

2023 Brand Reputation Report

2023 Brand Reputation Report

The must-watch short-form video trends in 2023

The must-watch short-form video trends in 2023

The biggest comms crises in the UK: Strikes, brand boycotts, and covid

The biggest comms crises in the UK: Strikes, brand boycotts, and covid

Quick-serve restaurants: The standout headlines, flavors & menu items

Quick-serve restaurants: The standout headlines, flavors & menu items

Sustainability across social media

Sustainability across social media

DEI in 2023: trends, challenges, and brand initiatives

DEI in 2023: trends, challenges, and brand initiatives

Summer flavor trends: Collabs, ice cream, and fake flavors

Summer flavor trends: Collabs, ice cream, and fake flavors

The biggest brand crises of 2023

The biggest brand crises of 2023

Tech trends 2023

Tech trends 2023

Auto brand stories 2023

Auto brand stories 2023

The biggest brand crises of 2023

The biggest brand crises of 2023

Facebook publishing: Q1 2023

Facebook publishing: Q1 2023

The world’s biggest brands: A coverage analysis

The world’s biggest brands: A coverage analysis

The biggest crisis comms of 2022

The biggest crisis comms of 2022

Politics 2022

Politics 2022

Sustainability 2022

Sustainability 2022

Facebook Q3 2022

Facebook Q3 2022

Planning for the 2022 holiday season

Planning for the 2022 holiday season

Crisis: Q2 2022

Crisis: Q2 2022

Facebook Publishing: Q2 2022

Facebook Publishing: Q2 2022

Summer Trends 2022

Summer Trends 2022

Flavors 2022

Flavors 2022

NewsWhip’s 2022 crisis and reputation study

NewsWhip’s 2022 crisis and reputation study

Facebook Publishing: Q1 2022

Facebook Publishing: Q1 2022

Crisis report: Q1 2022

Crisis report: Q1 2022

Super Bowl 2022

Super Bowl 2022

Facebook Publishing: Q4 2021

Facebook Publishing: Q4 2021

About the NewsWhip Research Center

The NewsWhip Research Center is the central intelligence hub of NewsWhip. The center focuses on researching social media and demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.

This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia.

Our partners, supported by NewsWhip social media research:

Oxford
First Draft
Bloomberg
Axios
Columbia

If you have any questions or suggestions for the Research Center team – please get in touch.