NewsWhip Research Center

The NewsWhip Research Center is the central intelligence hub of NewsWhip. This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.

OUR LATEST REPORT

Guide to Diversity
and Inclusion in 2019

Potential employees are looking to be valued in their workplaces and customers are looking for representation in ads. But it’s something that while important, can easily veer into pandering. We investigated how diversity and inclusion influences web and social media content.

Social Media Research Reports

The NewsWhip Research Center explores how social media impacts the stories in the collective mainstream, from identifying trends in everything from politics to sports to global events across Facebook, Twitter, Instagram and more.

Diversity and Inclusion in 2019

Diversity and Inclusion in 2019

Social Video Insights: Fall 2019

Social Video Insights: Fall 2019

Guide to Health and Illness Content

Guide to Health and Illness Content

Facebook Publishing: Q3 2019

Facebook Publishing: Q3 2019

Facebook Insights | Artificial Intelligence

Facebook Insights | Artificial Intelligence

Guide to Mental Health in America

Guide to Mental Health in America

Guide to Living Wage Content

Guide to Living Wage Content

Fashion Brands & Publishers in 2019

Fashion Brands & Publishers in 2019

The State of Publishing on Facebook: Q2 2019

The State of Publishing on Facebook: Q2 2019

Guide to Plastics and Sustainability Content

Guide to Plastics and Sustainability Content

July 4th 2019 on Social Media

July 4th 2019 on Social Media

Beauty Trends on Social 2019

Beauty Trends on Social 2019

Mother’s Day 2019 Social Media Insights

Mother’s Day 2019 Social Media Insights

2019 Guide to Facebook Publishing

2019 Guide to Facebook Publishing

2019 Guide to Social Video

2019 Guide to Social Video

Easter 2019 Social Media Insights

Easter 2019 Social Media Insights

St. Patrick’s Day 2019 Social Media Insights

St. Patrick’s Day 2019 Social Media Insights

Valentine’s Day 2019  on Social Media

Valentine’s Day 2019 on Social Media

Superbowl on Social Media 2019

Superbowl on Social Media 2019

Pharmaceuticals on Social Media

Pharmaceuticals on Social Media

2019 Predictions: What to expect from Social Media

2019 Predictions: What to expect from Social Media

Gen Z Trends on YouTube, Instagram & Snapchat

Gen Z Trends on YouTube, Instagram & Snapchat

Generation Z Content Trends for 2019

Generation Z Content Trends for 2019

Surprising B2C trends for 2019 on social media

Surprising B2C trends for 2019 on social media

2018 Guide to Emerging Flavors on Social

2018 Guide to Emerging Flavors on Social

Finance & Technology: APAC Social Media Highlights

Finance & Technology: APAC Social Media Highlights

Thanksgiving on Social Media

Thanksgiving on Social Media

How PR Can Close Business With Real-time Insights

How PR Can Close Business With Real-time Insights

The 2018 Guide to Halloween on Social

The 2018 Guide to Halloween on Social

The Top Sports Publishers on Social Media: Social Insights Report

The Top Sports Publishers on Social Media: Social Insights Report

The 2018 Guide to Alcohol Brands on Social

The 2018 Guide to Alcohol Brands on Social

The Guide to Facebook Publishing Ahead of 2019

The Guide to Facebook Publishing Ahead of 2019

How the stories format is transforming storytelling

How the stories format is transforming storytelling

The 2018 Guide to Partisan Politics

The 2018 Guide to Partisan Politics

Labor Day & Back-to-School: Top Social Media Trends

Labor Day & Back-to-School: Top Social Media Trends

The 2018 Guide to Content Creation

The 2018 Guide to Content Creation

The 2018 Guide to U.K. Socially Conscious Content Strategies

The 2018 Guide to U.K. Socially Conscious Content Strategies

Amazon Prime Day: Top Facebook, Twitter, & Social Media Trends

Amazon Prime Day: Top Facebook, Twitter, & Social Media Trends

B2B Communications: Top Facebook, Twitter, & Social Media Trends

B2B Communications: Top Facebook, Twitter, & Social Media Trends

Fourth of July on Social Media

Fourth of July on Social Media

Twitter: Video Insights Guide 2018

Twitter: Video Insights Guide 2018

Instagram: Video Insights Guide 2018

Instagram: Video Insights Guide 2018

Facebook: Video Insights Guide 2018

Facebook: Video Insights Guide 2018

YouTube: Video Insights Guide

YouTube: Video Insights Guide

Hashtags: Top Facebook ,Twitter & Instagram Trends

Hashtags: Top Facebook ,Twitter & Instagram Trends

Memorial Day 2018 on Social: Top Facebook, Pinterest, & Instagram Trends

Memorial Day 2018 on Social: Top Facebook, Pinterest, & Instagram Trends

2018 Mothers Day Report

2018 Mothers Day Report

Facebook & Instagram: How Science & Tech Stand Out

Facebook & Instagram: How Science & Tech Stand Out

Cinco de Mayo on Social

Cinco de Mayo on Social

Navigating the Facebook Algorithm Change in 2018

Navigating the Facebook Algorithm Change in 2018

Super Bowl 2018: The Best of the Rest

Super Bowl 2018: The Best of the Rest

Why Social Data Is Revolutionizing Earned Media

Why Social Data Is Revolutionizing Earned Media

Valentine’s Day 2018:  Publishers & Social Media

Valentine’s Day 2018: Publishers & Social Media

2018 Super Bowl Social Media Report

2018 Super Bowl Social Media Report

How Publishers and Brands Can Navigate Social Media Publishing in 2018

How Publishers and Brands Can Navigate Social Media Publishing in 2018

What You Need to Know about Instagram: Fall 2017

What You Need to Know about Instagram: Fall 2017

Why Content and Social Data are the Keys to Influencing the B2B Buyer

Why Content and Social Data are the Keys to Influencing the B2B Buyer

The Rise of Hyper-Political Publishers

The Rise of Hyper-Political Publishers

The Guide to Facebook Publishing Ahead of 2019

The Guide to Facebook Publishing Ahead of 2019

Why Content and Social Data are the Keys to Influencing

Why Content and Social Data are the Keys to Influencing

NewsWhip Survey: The State of Content and Social Strategy 2016

NewsWhip Survey: The State of Content and Social Strategy 2016

Political Communications on Social Media

Political Communications on Social Media

Memorial Day 2018: Top Facebook, Pinterest, & Instagram Trends

Memorial Day 2018: Top Facebook, Pinterest, & Instagram Trends

Why Social Data Is Revolutionizing Earned Media

Why Social Data Is Revolutionizing Earned Media

Valentine’s Day 2018: Publishers & Social Media

Valentine’s Day 2018: Publishers & Social Media

NewsWhip’s Guide to Content Distribution Success

NewsWhip’s Guide to Content Distribution Success

NewsWhip’s Guide to Baseball & Sports Publishing

NewsWhip’s Guide to Baseball & Sports Publishing

Our partners, supported by NewsWhip social media research:

NewsWhip data in the news:

Fast Company

Despite conservative fears of censorship, Fox News is the most popular publisher on Facebook

September 6th, 2018

Forbes

Google’s Best Defense Against Trump’s Outbursts? Greater Transparency

August 29th, 2018

Nieman Lab

Amazon Prime Day is the bad-news-free news event we’ve been waiting for this summer

July 16th, 2018

Ad Week

Tech and Media Companies Are Teaming Up to Keep Brazil’s Elections Fake-News-Free

June 30th, 2018

CNN

Facebook caves in to pressure from conservatives

June 26th, 2018

Fast Company

Facebook’s algorithm change had an impact on politicians, but not the ones you think

May 31st, 2018

Digiday

How the Financial Times uses Instagram Stories as a traffic driver

May 18th, 2018

Vice

Congress is freaking out over Facebook’s algorithm changes

May 8th, 2018

Mashable

Facebook’s updated News Feed hasn’t solved the fake news problem

May 7th, 2018

Fast Company

The Facebook algorithm apocalypse that never came

May 7th, 2018

Columbian Journalism Review

New data casts doubt on Facebook’s commitment to quality news

May 18th, 2018

Bloomberg

Facebook’s Battle Against Fake News Notches and Uneven Scorecard

April 24th, 2018

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