Reports
Read the latest research and insights from the NewsWhip Research team
RESEARCH REPORT
The top publishers on social media in 2024
In the fractured social media environment of 2024, it’s impossible for publishers to rely on web traffic alone. Different strategies abound, from sharing breaking news on X to encouraging audiences to visit links in bio on Instagram, and each audience requires a different strategy.
In this report, we look at highlights from across social media, showing how different publishers cultivate audiences on different platforms, and where and how their content is seeing success.
About the NewsWhip Research Center
The NewsWhip Research Center is the central intelligence hub of NewsWhip. The center focuses on researching social media and demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia.
Our partners, supported by NewsWhip social media research:
