Reports
Read the latest research and insights from the NewsWhip Research team
RESEARCH REPORT
How newsrooms and publishers will win audiences on social in 2025
News consumption is changing, and so is how news outlets approach its distribution on social.
Recent studies by both Pew and Ofcom have shown that more people than ever get their news straight from social media, and it’s a trend that’s only growing.
To understand how publishers are navigating this new social landscape, we took 50 of the top outlets from across the different platforms, encompassing news, lifestyle, sports, and politics, and pulled insights and best practices from their output.
About the NewsWhip Research Center
The NewsWhip Research Center is the central intelligence hub of NewsWhip. The center focuses on researching social media and demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia.
Our partners, supported by NewsWhip social media research:
