Fueling real-time comms with real-time data: a conversation with VW’s Cameron Batten
Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. In an interview with PR Week, Cameron Batten, SVP and CCO for Volkswagen Group of America, and NewsWhip CEO Paul Quigley, talk about how...
Twitter commands October’s brand coverage thanks to Elon Musk
In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. ...
Amazon dominated the headlines in September’s brand coverage
As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines,...
Three cardinal rules of PR that Adidas broke with Kanye West
Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership...
5 ways real-time media monitoring can help you measure brand reputation
As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. With so much...
Despite Twitter backlash, the Patagonia climate action resonated where it mattered
Patagonia has always been at the forefront of corporate climate activism, and that continued last week when Patagonia founder Yvon Chouinard transferred ownership of the company he founded to a charitable foundation and pledged that all profits from the company would...
Bank of America had the biggest brand story in August with community loan scheme
Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. The...
How brands should plan for the collision of the World Cup and Christmas
This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any...
How Pinterest dominates the Thanksgiving recipe scene
Navigating unpredictable events with real-time comms data — with Ford’s Michael Young
Fueling real-time comms with real-time data: a conversation with VW’s Cameron Batten
Legit surges to the top of our Facebook publisher rankings in October 2022
Twitter commands October’s brand coverage thanks to Elon Musk
How Reach uses NewsWhip to stay on top of the news cycle
