by Katherine K. Ellis | Nov 13, 2019 | Brands
A key focus at the Holmes Report’s #PRovoke19 conference this year was a word we’ve all heard before: authenticity. But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core...
by Katherine K. Ellis | Oct 30, 2019 | Brands, Communications & PR
We’ve covered the pharmaceutical industry in depth before, but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Coverage of...
by Katherine K. Ellis | Oct 10, 2019 | Brands, Communications & PR
We’ve already established that holiday campaigns are starting earlier and earlier each year, but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for...
by Katherine K. Ellis | Sep 26, 2019 | Brands, Digital Journalism
Just ahead of the UN’s Climate Action Summit, photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis. We wanted to take a look at how the conversation has shifted in the past few years, and how the...
by Benedict Nicholson | Sep 25, 2019 | Brands
Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. We’ve written before, and often at length, about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience....
by Katherine K. Ellis | Sep 19, 2019 | Brands, Communications & PR
More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. We recently...
by Katherine K. Ellis | Sep 11, 2019 | Brands, Communications & PR
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and...
by Benedict Nicholson | Sep 10, 2019 | Brands, Communications & PR, Digital Journalism
2019 has been a landmark year for IPOs, with a number of tech unicorns going public in the wake of tech giants like Facebook and Twitter. We looked at the data to see which companies got the most attention. An IPO can be a lengthy and complicated process, with...
by Katherine K. Ellis | Sep 5, 2019 | Brands, Communications & PR
The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. We took a look at major holidays in the back half...
Why brand authenticity matters in 2019
How pharmaceutical companies use Facebook to engage customers
Who were the top publishers on Facebook in September 2019?
Real-time crisis monitoring of Houston Rockets
Which holiday trends in 2019 are making waves on Pinterest?
How will automation and technology shape the future of the workforce?