by Katherine K. Ellis | Dec 31, 2019 | Brands
As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. Several brands dealt with the fallout of intense crises and we kept hearing more about making authenticity a focus in the wake of them, but looking...
by Katherine K. Ellis | Dec 19, 2019 | Brands
As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year....
by Katherine K. Ellis | Dec 5, 2019 | Brands
In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24. With...
by Katherine K. Ellis | Nov 13, 2019 | Brands
A key focus at the Holmes Report’s #PRovoke19 conference this year was a word we’ve all heard before: authenticity. But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core...
by Katherine K. Ellis | Oct 30, 2019 | Brands, Communications & PR
We’ve covered the pharmaceutical industry in depth before, but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Coverage of...
by Katherine K. Ellis | Oct 10, 2019 | Brands, Communications & PR
We’ve already established that holiday campaigns are starting earlier and earlier each year, but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for...
by Katherine K. Ellis | Sep 26, 2019 | Brands, Digital Journalism
Just ahead of the UN’s Climate Action Summit, photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis. We wanted to take a look at how the conversation has shifted in the past few years, and how the...
by Benedict Nicholson | Sep 25, 2019 | Brands
Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. We’ve written before, and often at length, about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience....
by Katherine K. Ellis | Sep 19, 2019 | Brands, Communications & PR
More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. We recently...
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