Five lessons communications teams need to learn from Rogers’ PR disaster
On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. We asked communications and crisis management expert Lloyd Rang —...
Facebook dominates the headlines among Kantar’s most valuable brands in 2022
This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business...
The data behind May’s top brand stories
From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest...
Abbott and the formula shortage dominated May’s brand coverage
Abbott, the healthcare company whose baby formula recall in February contributed to a shortage of formula in the US this spring, saw a massive spike in attention to coverage linked to its struggles and the consequences, and a story mentioning the brand was the most...
How brands can meaningfully support Mental Health Awareness Month
Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be...
Pete Davidson is the most influential of TIME’s top 10 artists in 2022
The annual list of Time’s most influential people of 2022 highlights the pioneers, leaders, titans, innovators, icons, and artists that are making an impact in our world today. Celebrities have the power of appealing to many audiences, and celebrity partnerships are a...
Benchmarking your brand’s performance against competitors
In this third installment of our blog series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we’re demonstrating how our Combined Timelines feature can help you benchmark your brand’s performance. Let’s get right into it with some examples....
Netflix, comms crises, and Elon Musk’s Twitter offer: Daily Spotlights for the week of April 18th
Welcome to the NewsWhip Daily spotlight round-up for the week of April 18th. This week, Netflix faces a loss in subscribers and a stock price crash. If you’d like to subscribe to the newsletter itself, you can do that here. Apr 18th: Companies accused of profiteering...
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Five lessons communications teams need to learn from Rogers’ PR disaster
