Our new reality
We live in a world that’s mediated by the videos and content that appear on our glowing screens. The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements.
We’re being programmed each day – and we have no idea how.
NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. And to do it live, as it happens.
Who we Serve
We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. We quickly built up a trusted user base among users at newsrooms like the New York Times, the BBC and the AP, and quickly grew to serve over 150 newsroom and publisher partners around the world.
Soon after, we started attracting partners from the world of marketing and PR agencies. These professionals were hungry to move beyond a world of relationships and fake metrics. They could open up NewsWhip and see trends, build smarter media lists, and give their clients precision advice about emerging crises or issues.
Since 2020, our partner base has widened again, to include some of the world’s top brands such as Google, Meta and Ford. In a volatile world, NewsWhip provides them with a quantified view of hundreds of reputation related topics and automatically spots any potential crisis they may face. They can move from reactivity in crises to a place of clear understanding and calm response.
We also support the work of NGOs like the WHO, Amnesty International and the EU, and we work directly with over 80 fact checkers and universities around the world, who use our tools to spot viral misinformation and disinformation.
How to Reveal the Stories Shaping the World
What are the key ingredients of a technology that reveals the stories shaping the world?
First, speed. From Version 1, we built NewsWhip to keep newsrooms – and some of the fastest moving professionals in the world – ahead of breaking news stories. That means ingesting stories and posts instantly, and indexing them faster than any other media monitoring or social listening platform in the world today.
A firehose of content is a firehose of noise. So the next ingredient is to just as quickly separate out which stories and posts are getting engagement and winning attention, and how much engagement and attention. For this we’ve developed unique patented technology, and industry leading predictive analytics.
Together, these pillars make it possible to measure any media event unfold, as it happens. How do we make that information useful? Our third pillar is focused on insights. In close partnership with our users, we have thoughtfully added layers of intelligence that never before existed – that can show live engagement by both media and the public on any news story in the world.
On top of our core technology pillars, we want to seamlessly support our users every day. So we’ve also added smart workflow integration, pushing digests, notifications and alerts wherever they need to go in our partner organizations.
With the advent of AI, NewsWhip can parse insights faster than ever before, and save our clients huge sums in agency fees. AI is a key technology in enabling our long term mission.
Our Engineering, Product and Design teams work in integrated units, closely with our client teams, and our clients, and ship what we often hear is the easiest to use and most intuitive software in the media monitoring industry today.
High Integrity, Key Node in the Information Ecosystem.
NewsWhip is here for the long term, which means doing things the right way.
We have trusted partnerships with social and news platforms – meaning fast, wide access to data on content and news engagement.
We take an ethical and privacy-by-design approach to our work. By focusing on content engagement – rather than individual consumers – we can track precisely the spread of the world’s stories but in a way that respects individual privacy. Read more on our ethics and approach to data here. We require that our clients and partners respect clear rules on permissible use of our technology.
And most importantly, we build long term client relationships. Every newsroom and every brand that we speak to is taking a step forward, into using actionable data to inform their decisions.
We aim to become a trusted partner from the first contact, with workshops that ask the right questions up front, an onboarding team that sets up data flows that match each user’s needs, and a support team that helps organizations adopt a clear, objective view of the stories shaping their world today.
If you’d like to crack open the black box of digital news and information, drop us a line.
If for now you’re just interested in seeing more of our insights and keeping in contact, we invite you to subscribe to our weekly newsletter, and keep in touch with us on LinkedIn. Thank you.
