by Haley Corzo | Aug 3, 2023 | Brands
Summer is a time to indulge. It’s the perfect excuse to treat yourself to a well-deserved vacation, ice cream after every meal, or maybe a John Deere tractor? For one woman in Massachusetts, a tractor was the perfect 97th birthday treat, and it became one of the...
by Haley Corzo | Jun 22, 2023 | Brands
The flood of news about brands isn’t slowing down any time soon, and it seems as if every day there’s something new in the headlines. That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and...
by Haley Corzo | Jun 1, 2023 | Communications & PR
In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. In the last five...
by Haley Corzo | May 12, 2023 | Brands
April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to...
by Haley Corzo | Apr 27, 2023 | Communications & PR
The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best...
by Haley Corzo | Apr 20, 2023 | Digital Journalism
Every month we look at the publishers that had the most success on Facebook in the US and UK, and while publishers in these locations receive millions of engagements to content on the platform each month, Facebook’s popularity in Europe should not be ignored. In...
by Haley Corzo | Apr 6, 2023 | Brands
Food content seems to be everywhere these days. Between recipe inspo, imaginative new flavors, and an obsession with watching people eat on TikTok, food tends to capture some of the biggest engagement online. This month that proved true for Costco and Hidden Valley...
by Haley Corzo | Mar 21, 2023 | Brands
First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. The data, however,...
by Haley Corzo | Mar 7, 2023 | Brands
Over the years BTS has collaborated with some of the biggest brands out there, and while the group itself has successfully influenced the masses, brands are now seeing the individual power that each member has to offer, with Louis Vuitton knowing this all too well. ...
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