by Glossary Author | Nov 11, 2018 | Glossary
Public relations is the business of sending the right messages to the right people in the right places, building a brand’s reputation along the way. Successful PR campaigns require an understanding of the interests and concerns of a brand’s audience, but how do you...
by Glossary Author | Nov 11, 2018 | Glossary
With the right tools you can save time reporting and increase company-wide understanding of your campaigns. But it’s important to decide which metrics are worth monitoring prior to each campaign, the ones that will help determine how successful the campaign was. While...
by Glossary Author | Nov 8, 2018 | Glossary
Although Facebook and Twitter outnumber it in users, Pinterest is a platform that attracts distinct niche audiences. The platform is able to reach specific communities directly, and here are some surprising demographic insights: Dads About 40 percent of American dads...
by Glossary Author | Nov 8, 2018 | Glossary
If you’re in the market for a new media monitoring software, the sheer volume of options at your fingertips can seem overwhelming. But before you can even attempt to replace the software that isn’t cutting it, you’ll need to think about what your end goals are. What...
by Glossary Author | Nov 8, 2018 | Glossary
Social Media Hashtags, at their simplest, were designed to act as a digital index, to help organize and increase discovery on the internet, and especially on social. Until the early 2000s, tagging was only used internally in the metadata of a webpage, primarily for...
by Glossary Author | Aug 22, 2018 | Glossary
Public relations exists to creatively elicit, predict, and manage reactions to news. The fact is, consumers today might care more about brand perception than some brands do. It can be difficult to seek new brand accounts in a time when some companies rather stay quiet...
by Glossary Author | Aug 14, 2018 | Glossary
Creating a great social media campaign is not impossible, even for smaller businesses. Growing brands emerge every day on social media. Beyond likes and other engagement metrics, social media influences consumer purchasing. Millenials with positive views on a brand...
by Glossary Author | Aug 1, 2018 | Glossary
If a picture is worth a thousand words, then what is the worth of a thousand retweets? Cued social posts, hashtag development, and the use of link shorteners are some of the common tactics used by public relations agencies to drive social media engagement. While...
by Glossary Author | Aug 1, 2018 | Glossary
Smart brand ambassadors and account executives realize they have a great deal of control over a brand’s external reputation well beyond a carefully crafted internal identity. The winning formula combines research, pitching to the right publishers and influencers, at...
LADbible’s cross-platform consistency puts it at the top of the UK publishing tree
How Der Spiegel leads social media engagement on Instagram in Germany
X joins Timeline: Track breaking stories from the world’s fastest-moving platform
How the Daily Mail’s TikTok dominates UK publishing engagement
COP29: Social media’s role in shaping climate conversations in 2024
Storytelling with data: One page, one chart, one story
