How to Define Your PR Value

How to Define Your PR Value

Public relations is the business of sending the right messages to the right people in the right places, building a brand’s reputation along the way. Successful PR campaigns require an understanding of the interests and concerns of a brand’s audience, but how do you...
Which PR Metrics Should You Pay Attention To?

Which PR Metrics Should You Pay Attention To?

With the right tools you can save time reporting and increase company-wide understanding of your campaigns. But it’s important to decide which metrics are worth monitoring prior to each campaign, the ones that will help determine how successful the campaign was. While...
Reaching Niche Audiences on Pinterest

Reaching Niche Audiences on Pinterest

Although Facebook and Twitter outnumber it in users, Pinterest is a platform that attracts distinct niche audiences. The platform is able to reach specific communities directly, and here are some surprising demographic insights: Dads About 40 percent of American dads...
Trending Social Media Hashtags

Trending Social Media Hashtags

Social Media Hashtags, at their simplest, were designed to act as a digital index, to help organize and increase discovery on the internet, and especially on social. Until the early 2000s, tagging was only used internally in the metadata of a webpage, primarily for...
Deliver your best public relations pitch

Deliver your best public relations pitch

Public relations exists to creatively elicit, predict, and manage reactions to news. The fact is, consumers today might care more about brand perception than some brands do. It can be difficult to seek new brand accounts in a time when some companies rather stay quiet...
3 social media campaign do’s

3 social media campaign do’s

Creating a great social media campaign is not impossible, even for smaller businesses. Growing brands emerge every day on social media. Beyond likes and other engagement metrics, social media influences consumer purchasing. Millenials with positive views on a brand...
Quantifying the value of PR

Quantifying the value of PR

If a picture is worth a thousand words, then what is the worth of a thousand retweets? Cued social posts, hashtag development, and the use of link shorteners are some of the common tactics used by public relations agencies to drive social media engagement. While...
What’s at stake: Brand reputation monitoring

What’s at stake: Brand reputation monitoring

Smart brand ambassadors and account executives realize they have a great deal of control over a brand’s external reputation well beyond a carefully crafted internal identity. The winning formula combines research, pitching to the right publishers and influencers, at...