With the election dragging on through the first week of November, the month was a political one in terms of the top content that went viral on Facebook. We looked back at the month to see who the top publishers were, and what content was most successful. As usual, we...
October was the final month before the presidential election, but a surprising amount of the top content did not actually have to do with the election but the deaths of some beloved celebrities. As usual, we used our API to gather these rankings, which you can read...
At the University of Michigan Center for Social Media Responsibility (CSMR), we publish and monitor a metric we call the Iffy Quotient—the fraction of the most popular URLs on Facebook and Twitter that come from “Iffy” sites that often publish...
It’s one week after the election, and Joe Biden is the President-elect of the United States. As the results rolled in, professional pollsters took somewhat of a beating in the public eye – they predicted the winner correctly, but not how close the results would...
As we approach the crescendo of the 2020 election, we wanted to check in on the stories and publishers that have been influential in the last six months. We’re looking at the last six months specifically as Bernie Sanders officially dropped out of the race in...
Politics were sharply in focus last month, as the debates and the election rapidly approached, and that is reflected in our September publisher rankings on Facebook. As usual, we used our API to gather these rankings, which you can read about on our developer hub....
As we head into election season, the top publishers are seeing increasing amounts of political content garner significant engagement. We looked back at the top publishers on Facebook in August 2020. Once again, we used our API to gather these rankings, which you can...
Engagements dropped slightly among the top publishers on Facebook in July compared to the previous month, with a new number one emerging. Once again, we used our API to gather these rankings, which you can read about on our developer hub. This analysis includes...
Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. This week began with two of our own, as our CEO and founder...