Customer Stories

Hear first hand from our customers about how they use real time media monitoring to get clarity on what matters


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How Shell saves time and stays ahead of trends with NewsWhip


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Navigating unpredictable events with real-time comms data

How to identify and respond to a media crisis

The Data Behind Disney’s Success – A Q&A with Jessica Bundy

Fueling real-time comms with real-time data with VW’s Cameron Batten

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Valent Projects is developing a new tool to fight disinformation

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How Reach uses NewsWhip to stay on top of the news cycle

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Battle misinformation with real-time media monitoring

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How Condé Nast Italia uses real-time data to spot trends & engage audiences

How NewsGuard monitors 8,000 websites to combat misinformation

How Axios uses data to dig into key U.S. midterm election trends

“We’re having a lot more success and wasting a lot less time”

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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

MSL: the importance of data and tech in PR

Reebok: reactive marketing & newsjacking

Kivvit: distilling data for their clients

Fleishman Hillard’s TRUE Global Intelligence

H+K: Connecting the dots for a global client – a Q/A with H+K

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MKR: building a PR newsroom

MHP: understanding the data-led approach

Martin Agency: Impact culture to impact sales

APCO: trend analysis and geo relevance

The Clyde Group: The art of winning new business and crisis management

Crisis and reputation management: Reacting to and with velocity

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Why planning for failure is part of Samsung’s risk management framework

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Built for impact: How Ford turns insight into earned media success

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How PepsiCo uses data to power creativity

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Real-time decision-making with Kate LaVail of McDonald’s

Real-time insights on activations

“NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.”

Aynat Ravin

Head of M Live, Marriott

Launching a product

“If you’re going to launch a new product, you probably want to do a premortem, and why not use a tool like NewsWhip to say, 'Okay, we’ve come out with these risks, now let’s see, how do folks feel about this?' Whether it’s on the social vector scale of NewsWhip or the online news sources, and then you can start to go from there.”

Christopher Rivera

Director of Reputation & Risk, Samsung

Quantify your efforts

“I feel very confident that being able to quantify it, using tools we had and showing the team how big this really was and how much it was over indexing against an average or a norm, I think just it clicked, it immediately clicked.”

Michael Young

Global Insights Manager, Ford

Prediction in Action

Ford case study

Learn how Ford’s Global Insights team used NewsWhip Spike to make a real impact to the Texas community during the Texas Winter Blizzard of 2021

Valent Projects Case Study

Discover how the Valent Project team leverages NewsWhip to monitor real-time social engagements, predict story impact, and prevent the spread of disinformation.