Customer Stories

Hear first hand from our customers about how they use real time media monitoring to get clarity on what matters

Q&A

The Data Behind Disney’s Success – A Q&A with Jessica Bundy

Q&As

The Data Behind Disney’s Success – A Q&A with Jessica Bundy

Martin Agency: Impact culture to impact sales

APCO: trend analysis and geo relevance

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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

The Clyde Group: The art of winning new business and crisis management

H+K: Connecting the dots for a global client – a Q/A with H+K

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MKR: building a PR newsroom

MHP: understanding the data-led approach

MSL: the importance of data and tech in PR

Reebok: reactive marketing & newsjacking

Kivvit: distilling data for their clients

Fleishman Hillard’s TRUE Global Intelligence

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Why planning for failure is part of Samsung’s risk management framework

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Built for impact: How Ford turns insight into earned media success

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How PepsiCo uses data to power creativity

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Real-time decision-making with Kate LaVail of McDonald’s

Real-time insights on activations

“NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.”

Aynat Ravin

Head of M Live, Marriott

Launching a product

“If you’re going to launch a new product, you probably want to do a premortem, and why not use a tool like NewsWhip to say, 'Okay, we’ve come out with these risks, now let’s see, how do folks feel about this?' Whether it’s on the social vector scale of NewsWhip or the online news sources, and then you can start to go from there.”

Christopher Rivera

Director of Reputation & Risk, Samsung

Quantify your efforts

“I feel very confident that being able to quantify it, using tools we had and showing the team how big this really was and how much it was over indexing against an average or a norm, I think just it clicked, it immediately clicked.”

Michael Young

Global Insights Manager, Ford

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