Customer Stories
Hear first hand from our customers about how they use real time media monitoring to get clarity on what matters
Q&A
Crisis and reputation management: Reacting to and with velocity with Ford
Q&As
Crisis and reputation management: Reacting to and with velocity
How to identify and respond to a media crisis
The Data Behind Disney’s Success – A Q&A with Jessica Bundy
Marriott’s Aynat Ravin on real-time insights and data in the travel industry
Battle misinformation with real-time media monitoring
H+K: Connecting the dots for a global client – a Q/A with H+K
MKR: building a PR newsroom
MHP: understanding the data-led approach
MSL: the importance of data and tech in PR
Reebok: reactive marketing & newsjacking
Kivvit: distilling data for their clients
Fleishman Hillard’s TRUE Global Intelligence
Martin Agency: Impact culture to impact sales
APCO: trend analysis and geo relevance
The Clyde Group: The art of winning new business and crisis management
Webinars
Why planning for failure is part of Samsung’s risk management framework
Built for impact: How Ford turns insight into earned media success
How PepsiCo uses data to power creativity
Real-time decision-making with Kate LaVail of McDonald’s
Real-time insights on activations
“NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.”
Aynat Ravin
Head of M Live, Marriott
Launching a product
“If you’re going to launch a new product, you probably want to do a premortem, and why not use a tool like NewsWhip to say, 'Okay, we’ve come out with these risks, now let’s see, how do folks feel about this?' Whether it’s on the social vector scale of NewsWhip or the online news sources, and then you can start to go from there.”
Christopher Rivera
Quantify your efforts
“I feel very confident that being able to quantify it, using tools we had and showing the team how big this really was and how much it was over indexing against an average or a norm, I think just it clicked, it immediately clicked.”
Michael Young
Global Insights Manager, Ford
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