Q&A
Crisis and reputation management: Reacting to and with velocity with Ford
Q&As
Navigating unpredictable events with real-time comms data
How to identify and respond to a media crisis
The Data Behind Disney’s Success – A Q&A with Jessica Bundy
Fueling real-time comms with real-time data with VW’s Cameron Batten
Valent Projects is developing a new tool to fight disinformation
How Reach uses NewsWhip to stay on top of the news cycle
Battle misinformation with real-time media monitoring
How Condé Nast Italia uses real-time data to spot trends & engage audiences
How NewsGuard monitors 8,000 websites to combat misinformation
How Axios uses data to dig into key U.S. midterm election trends
“We’re having a lot more success and wasting a lot less time”
Marriott’s Aynat Ravin on real-time insights and data in the travel industry
MSL: the importance of data and tech in PR
Reebok: reactive marketing & newsjacking
Kivvit: distilling data for their clients
Fleishman Hillard’s TRUE Global Intelligence
H+K: Connecting the dots for a global client – a Q/A with H+K
MKR: building a PR newsroom
MHP: understanding the data-led approach
Martin Agency: Impact culture to impact sales
APCO: trend analysis and geo relevance
The Clyde Group: The art of winning new business and crisis management
Crisis and reputation management: Reacting to and with velocity
Webinars
Why planning for failure is part of Samsung’s risk management framework
Built for impact: How Ford turns insight into earned media success
How PepsiCo uses data to power creativity
Real-time decision-making with Kate LaVail of McDonald’s
Real-time insights on activations
“NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.”
Aynat Ravin
Head of M Live, Marriott
Launching a product
“If you’re going to launch a new product, you probably want to do a premortem, and why not use a tool like NewsWhip to say, 'Okay, we’ve come out with these risks, now let’s see, how do folks feel about this?' Whether it’s on the social vector scale of NewsWhip or the online news sources, and then you can start to go from there.”
Christopher Rivera
Director of Reputation & Risk, Samsung
Quantify your efforts
“I feel very confident that being able to quantify it, using tools we had and showing the team how big this really was and how much it was over indexing against an average or a norm, I think just it clicked, it immediately clicked.”
Michael Young
Global Insights Manager, Ford
Prediction in Action
Ford case study
Learn how Ford’s Global Insights team used NewsWhip Spike to make a real impact to the Texas community during the Texas Winter Blizzard of 2021
Valent Projects Case Study
Discover how the Valent Project team leverages NewsWhip to monitor real-time social engagements, predict story impact, and prevent the spread of disinformation.
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