by Glossary Author | Jul 1, 2018 | Glossary
It’s wise to use a media monitoring platform to track earned media coverage, but some of the commonly used interfaces have room for improvement to becoming more user-intuitive and customizable. Here are three suggestions based on built-in features in NewsWhip Spike...
by NewsWhip | Jun 26, 2018 | Digital Journalism
How can your web content spark shares and comments on Facebook, over a simple like? We look at the data. Recently, we’ve taken a deeper dive into stories, and the specific audience behaviors that they drive. We’ve looked at dark social on the web vs. Facebook, and...
by Benedict Nicholson | Jun 18, 2018 | Digital Journalism, Brands
Almost five years ago, we published a list of eight social media marketing tools that would make your life easier. And (hopefully!) they did, but that was years ago – things have changed. Influencers have transformed how brands reach potential customers, video...
by NewsWhip | Jun 12, 2018 | Digital Journalism
Your web content can still go viral on Facebook. We take a look at what dark social reveals about top stories, for 25+ publishers. Despite this year’s change to Facebook’s algorithm, our data has shown many publishers and brands doing considerably well....
by Glossary Author | Jun 11, 2018 | Glossary
With the digital transformation of the early 2000s, some news outlets have digitized while others are digital native, meaning they were born on the internet. Even though respected stalwarts such as the New York Times still print, Pew Research Center’s state of the...
by Benedict Nicholson | Jun 6, 2018 | Digital Journalism
Quartz was one of the first publications to consciously avoid the classic 800-word article. We look at the data to see if they are still doing that, if it’s working, and whether other publishers have also got in on the act. When you think of writing for the...
by NewsWhip | May 25, 2018 | Digital Journalism
Last weekend, the world watched Meghan Markle and Prince Harry’s royal wedding. Which publishers drove the most social buzz for their coverage? Since November, the social media buzz has slowly been growing ahead of Prince Harry and Meghan Markle’s...
by NewsWhip | May 21, 2018 | Brands, Communications & PR, Digital Journalism
How can you create the best headlines? We look at how the top food publisher on social makes audiences hungry for more. Headlines are notoriously difficult. How do you write something that is attention-grabbing, without adding to the wasteland of digital noise, or...
by NewsWhip | May 17, 2018 | Digital Journalism, Communications & PR
With Meghan Markle and Prince Harry’s royal wedding buzzing on social, we take a look at which stories are royally share-worthy. Do you have royals on the brain? Have you watched “The Crown” several times over? Did you watch the Christmas Prince...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
