Introducing the World’s First Predictive Alerts for News and PR
Predictive Alerts are now live in NewsWhip Spike, allowing you to get advance notice of any important news in your space. As of this week, we’ve introduced Predictive Alerts in NewsWhip Spike. Through email and Slack, these Alerts will notify you of any stories and...
The Whippies Awards: Best brands on social in 2018
2018 was a wild year on social. Who emerged as the best brands on social? This year, we saw brands become even more indistinguishable from publishers and even other social users, in the roles that they play in social media audiences’ lives. There’s a...
The 2019 checklist to a socially conscious strategy
This year, more brands have adopted socially conscious stances. We’ve seen the banning of plastic straws from Starbucks, the efforts to diminish carbon footprints from Ben & Jerry’s, and plenty of examples when it comes to gun control, racial discrimination, and...
Q&A with Raidious: How PR can adopt a nimble, data-led mindset
CASE STUDY Q&A with MKR (formerly Raidious): How PR can adopt a nimble, data-led mindset Christos Reid, Digital Analyst — Industry PR Agency As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. — PR is a...
The top Facebook publishers of November
As we wrap up the year, we present our final Facebook publishers ranking before 2019. At a recent INMA summit, news organizations said engagement is important to attracting and keeping subscribers, but most don’t invest resources in it. The consumer engagement summit...
The Snapchat, YouTube, & Instagram trends for Gen Z
In our latest guide, we explore the YouTube, Snapchat, and Instagram trends that captivate Gen Z audiences. Gen Z is changing both social media and how we consume content. This can oftentimes seem inexplicable to the older generations, who may wonder why Gen Z is...
5 reasons why CNN is a champion at social distribution
This year, CNN has seen remarkable Facebook engagement growth. So what are the keys to the publisher’s success? We look at the data. With rampant misinformation, fragmented audiences, and shifting algorithms, 2018 has been a rollercoaster for publishers and...
How Gen Z is changing how we consume content
This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z...
Reputation on social media – Comms must own it or lose it
The impeachment narratives that captured public and media interest
These were the top publishers on Facebook in January 2021
The public and media interest in the Covid-19 vaccine in 2021 so far
How Budweiser skipping the Super Bowl brought public and media interest to vaccination awareness
These were the top publishers of December 2020 on Facebook
