How big tech CEOs were covered in the media in August 2021
Bezos, Musk, Cook— these have become the household names of today. Big tech CEOs are one of the media’s favorite topics, and whether they’re currently leading companies or not, they’re constantly in the public eye. Their leadership practices, acts of authority,...
Misinformation in 2021: Public engagement trends
We recently sat down with Sarah Brandt, Executive Vice President of Partnerships for NewsGuard, and Dr. Paul Resnick, the Michael D. Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of...
Built for impact: How Ford turns insight into earned media success
We recently sat down with Ford Motor Company’s Michael Young to talk about real-time data communications and creating a metrics-driven company. A company can only do so much without hard metrics. Michael Young, Ford’s global insights manager, has 15 years of...
The PR controversies of the Tokyo Olympics
After a whirlwind year of preparations following last year’s postponement, the 2020 Tokyo Olympics are finally here. Before we all gather around our TVs to watch the opening ceremonies, we wanted to get a sense of how the Games were resonating with the media and the...
Why planning for failure is part of Samsung’s risk management framework
Reputation can make or break a company, and managing it requires a lot of dedicated attention to potential risks. At NewsWhip’s June webinar, Samsung Electronics America’s Director of Reputation & Risk, Christopher Rivera, joined NewsWhip’s Head of Research and...
How designer brands are targeting new consumers
Crocs, the comfortable shoes that divide opinion across the globe, have experienced something of a resurgence this year, announcing in their first-quarter earnings that the company had made $98 million, compared to $11 million the year before. Using that as a...
Naomi Osaka’s struggles: Destigmatizing mental health in professional sports
Naomi Osaka, the 23-year-old phenom who has taken the tennis world by storm, recently made headlines due to her withdrawal from the 2021 French Open tournament. Osaka, who announced on May 26th that she would not be participating in press conferences during the...
How the public reacted to mask mandates being lifted
On April 27th, President Joe Biden and The Centers for Disease Control and Prevention announced that masks are no longer required for fully vaccinated people in outdoor settings, one of the first steps on the way back to normalcy after COVID-19. Two weeks later, the...
5 ways real-time media monitoring can help you measure brand reputation
Despite Twitter backlash, the Patagonia climate action resonated where it mattered
Bank of America had the biggest brand story in August with community loan scheme
These were the top publishers on Facebook in August 2022
How brands should plan for the collision of the World Cup and Christmas
These were the top posts on Reddit in July 2022
