by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
If Reuters’ TikTok channel felt a lot louder this spring, you’re not imagining things. In Q2 2025, the famed newswire’s short-form video success erupted. Total engagement (likes, shares, and comments) skyrocketed more than 5x compared to Q1, fueled by a dramatic...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
In Q2 2025, The New York Times significantly outperformed its own X (formerly Twitter) benchmark from Q1—not by shifting formats or ramping up volume, but by hitting on a series of powerful stories that cut through the noise. Engagement across the quarter more than...
by Benedict Nicholson | May 6, 2025 | Communications & PR
In January, Mark Zuckerberg announced that Facebook would be going back to its roots with some changes coming to the platform. Whatever those changes ended up being, it seems to have had a big effect on engagement levels for news publishers on the platform. Every...
by Benedict Nicholson | Apr 30, 2025 | Digital Journalism
Note: This is a pilot newsletter from NewsWhip specifically with publishers in mind. Whether you’re a journalist, audience editor or running a small media company, this newsletter is for you. Pass along any feedback! You can subscribe on LinkedIn. Welcome back...
by Benedict Nicholson | Apr 15, 2024 | Digital Journalism
Newsrooms… Traditionally, they’re among the most frenetic places to work. Now, with a relentless 24/7 news cycle and new social platforms constantly emerging, how do the best editors stay ahead of breaking stories? Simply put — with NewsWhip’s daily AI Digests and...
by Haley Corzo | Oct 19, 2023 | Digital Journalism
The way the public consumes its news in today’s world is continuously evolving, and short-form video platforms are largely responsible for the change in news consumption habits. Publishers are beginning to understand the benefits of having a presence on TikTok...
by Kimberly Monitto | Sep 28, 2023 | Digital Journalism, Communications & PR
As one of the biggest social media platforms in the world, Facebook has established itself as a trusted news source globally. With 2.9 billion monthly users, it’s no surprise that a majority of the world’s populace flocks to the site for their information. As of...
by Paul Quigley | Nov 23, 2021 | Brands, Communications & PR
Until recently, media monitoring was a sleepy industry. The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at...
by NewsWhip | Apr 19, 2018 | Digital Journalism
With many audience development teams looking for the best way to diversify their traffic sources, what are some of the channels and strategies worth considering? With questions about the longevity of Facebook’s referral benefits for sites big and small, it’s a good...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
