What is real-time media monitoring?
Until recently, media monitoring was a sleepy industry. The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at...
Misinformation prep: Lessons for brands from the world’s leading NGOs
Misinformation has long been seen as the concern of NGOs and the media, with fake news brought to the fore more than ever before under the Trump presidency, but its scope has begun to broaden even more in the last couple of years. At NewsWhip, we’ve spent years...
What is Predictive Media Intelligence?
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. Predictive media...
Reputation on social media – Comms must own it or lose it
The “Clash and Turmoil” “Four decades ago, Walter Cronkite concluded his broadcasts of the CBS Nightly News with the words, “And that’s the way it was.” Few of his viewers found it extraordinary that the clash and turmoil of billions of human lives, dwelling in...
Discover influential publishers with Top Websites Leaderboard
Knowing the publishers that drive public interest in a topic, beat, or niche is vital if you want your media plans and mentions to make an impact. But finding out which websites actually drive the most public interest hasn’t been easy until today. Today we’re...
Polls v. Shares: What’s the truer measure of public interest?
It’s one week after the election, and Joe Biden is the President-elect of the United States. As the results rolled in, professional pollsters took somewhat of a beating in the public eye – they predicted the winner correctly, but not how close the results would...
Introducing Crisis Dashboard
Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard, and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news...
Announcing the NewsWhip x Reddit Partnership
Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit is...
Summer movies captured the public’s interest — and its money
How NewsGuard monitors 8,000 websites to combat misinformation
The importance of Instagram Reels for brands
What are the three types of PR crisis?
These were the top communities on Reddit in June 2022
How Axios is using data to dig into key U.S. midterm election trends
