Reputation on social media – Comms must own it or lose it

by Paul Quigley | Feb 19, 2021 | Communications & PR

The “Clash and Turmoil” “Four decades ago, Walter Cronkite concluded his broadcasts of the CBS Nightly News with the words, “And that’s the way it was.” Few of his viewers found it extraordinary that the clash and turmoil of billions of human lives, dwelling in...

Discover influential publishers with Top Websites Leaderboard

by Paul Quigley | Dec 16, 2020 | Communications & PR, Product Announcements

Knowing the publishers that drive public interest in a topic, beat, or niche is vital if you want your media plans and mentions to make an impact. But finding out which websites actually drive the most public interest hasn’t been easy until today.   Today we’re...

Polls v. Shares: What’s the truer measure of public interest?

by Paul Quigley | Nov 10, 2020 | Communications & PR, Digital Journalism

It’s one week after the election, and Joe Biden is the President-elect of the United States. As the results rolled in, professional pollsters took somewhat of a beating in the public eye – they predicted the winner correctly, but not how close the results would...

Introducing Crisis Dashboard

by Paul Quigley | Oct 21, 2020 | Product Announcements

Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence.   It’s called Crisis Dashboard, and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news...

Announcing the NewsWhip x Reddit Partnership

by Paul Quigley | Sep 30, 2020 | Product Announcements, Spike

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit is...

Bring engagement data to your media lists with Top Authors Leaderboard

by Paul Quigley | Sep 11, 2020 | Product Announcements

Top Authors Leaderboard is now live in NewsWhip Spike, giving a precise, predictive view of the most influential journalists covering any story, topic, location, or keyword. Historically, PR professionals have always assumed journalists at prestige publications are...

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

by Paul Quigley | Jul 14, 2020 | Case Study

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech...

5 Ways to Use NewsWhip to Navigate the Storm

by Paul Quigley | Apr 9, 2020 | NewsWhip Announcements

Each of our clients is in a unique situation – different geographies, industries, problems and priorities. But we see patterns in the coronavirus-related problems you are facing, and in the best ways of solving them.  I want to share five high-impact areas where...

NewsWhip Coronavirus Response: Daily Briefing, Reports & Enhanced Client Support

by Paul Quigley | Mar 16, 2020 | NewsWhip Announcements

The coronavirus pandemic is upending lives around the world at an unfathomable scale. Our customers – the world’s journalists and communicators – have a critical role in the response. They must give their audiences, employees, and the public good...