NewsWhip Mission

NewsWhip Mission

Our new reality We live in a world that’s mediated by the videos and content that appear on our glowing screens. The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends,...
What is real-time media monitoring?

What is real-time media monitoring?

Until recently, media monitoring was a sleepy industry.  The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at...