Knowing the publishers that drive public interest in a topic, beat, or niche is vital if you want your media plans and mentions to make an impact. But finding out which websites actually drive the most public interest hasn’t been easy until today. Today we’re...
It’s one week after the election, and Joe Biden is the President-elect of the United States. As the results rolled in, professional pollsters took somewhat of a beating in the public eye – they predicted the winner correctly, but not how close the results would...
Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard, and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news...
Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit is...
Top Authors Leaderboard is now live in NewsWhip Spike, giving a precise, predictive view of the most influential journalists covering any story, topic, location, or keyword. Historically, PR professionals have always assumed journalists at prestige publications are...
We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech...
Each of our clients is in a unique situation – different geographies, industries, problems and priorities. But we see patterns in the coronavirus-related problems you are facing, and in the best ways of solving them. I want to share five high-impact areas where...
The coronavirus pandemic is upending lives around the world at an unfathomable scale. Our customers – the world’s journalists and communicators – have a critical role in the response. They must give their audiences, employees, and the public good...