What is Predictive Media Intelligence?
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. Predictive media...
Reputation on social media – Comms must own it or lose it
The “Clash and Turmoil” “Four decades ago, Walter Cronkite concluded his broadcasts of the CBS Nightly News with the words, “And that’s the way it was.” Few of his viewers found it extraordinary that the clash and turmoil of billions of human lives, dwelling in...
Discover influential publishers with Top Websites Leaderboard
Knowing the publishers that drive public interest in a topic, beat, or niche is vital if you want your media plans and mentions to make an impact. But finding out which websites actually drive the most public interest hasn’t been easy until today. Today we’re...
Polls v. Shares: What’s the truer measure of public interest?
It’s one week after the election, and Joe Biden is the President-elect of the United States. As the results rolled in, professional pollsters took somewhat of a beating in the public eye – they predicted the winner correctly, but not how close the results would...
Introducing Crisis Dashboard
Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard, and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news...
Announcing the NewsWhip x Reddit Partnership
Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit is...
Bring engagement data to your media lists with Top Authors Leaderboard
Top Authors Leaderboard is now live in NewsWhip Spike, giving a precise, predictive view of the most influential journalists covering any story, topic, location, or keyword. Historically, PR professionals have always assumed journalists at prestige publications are...
The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens
We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech...
These were the top publishers on Facebook in August 2021
How Uber, Lyft, and Salesforce responded to the Texas abortion law
Maple and berry flavors are the rising stars of fall 2021
This year’s most engaged stories about Big Tech companies largely reflect public attitudes
How big tech CEOs were covered in the media in August 2021
Empowering our users to share insights easily with Timeline
