by Katherine K. Ellis | Feb 19, 2020 | Brands
New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more, we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion...
by Katherine K. Ellis | Feb 12, 2020 | Digital Journalism, Communications & PR
Ahead of 2020’s Oscars, there was a resurgence of the hashtag #OscarsSoWhite, but in the wake of the awards show, there were more stories about other social issues surrounding the nominations and final winners. When we break out engagements to content about the Oscars...
by Katherine K. Ellis | Apr 18, 2019 | Digital Journalism, Brands, Communications & PR
In the past three years, Game of Thrones has been in the top five most viewed shows on television every year except 2018, when there was no season. Despite this, GoT has still seen the most consistent engagements of any TV show outside of viral moments. In the world...
by NewsWhip | Dec 19, 2018 | Brands
2018 was a wild year on social. Who emerged as the best brands on social? This year, we saw brands become even more indistinguishable from publishers and even other social users, in the roles that they play in social media audiences’ lives. There’s a...
by NewsWhip | Oct 9, 2018 | Editors pick, Product Announcements
Save yourself time and monitor social media performance right inside Google Sheets, with our new Sheets add-on. NewsWhip Sheets is a quick and easy way to bring the power of NewsWhip’s data into your Google Sheets workflow. Instead of hours spent on manual searching...
by NewsWhip | Dec 28, 2017 | Brands
This has been the year for brands. This year, brands have embraced their role as corporate citizens, and shown their consumers that they cared about the same issues. We’ve also seen brands find their unique identities, and saw more brands dip their toes into content...
by NewsWhip | Nov 16, 2017 | Interviews, Digital Journalism, Brands
For the Red Bulls, Disneys, and Taco Bells of the world, creating a buzz on social seems as easy as snapping their fingers. But for other brands, it can be challenging to stand out. We can’t all be Red Bull or BuzzFeed, and we shouldn’t want to be. Instead of looking...
by NewsWhip | Nov 1, 2017 | Brands
How can brands stand out on social? We take a look at how a savage approach is paying off for Wendy’s, Netflix, and others. A brand can define its success on social media in many different ways, from customer expression of sentiment and appreciation to a...
by Benedict Nicholson | Oct 19, 2017 | Brands
When brands struggle to maintain a good reputation, how can they use social to improve it? Sometimes a brand’s reputation just can’t catch a break.We all know the brands that have to work hard to get good press. It might be airlines, it might be the telecoms...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
