by NewsWhip | May 18, 2017 | Brands, Digital Journalism
Fake news has had an impact on social media, journalism, and audiences alike. But what about the effect for brands on social media? Did Don Draper ever have to deal with fake news? The ad executive might have something pithy to say about how it takes years to build up...
by NewsWhip | May 16, 2017 | Case Study, Brands, Digital Journalism
Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei shares the secret formula to creating a nimble, strategic brand newsroom.   — Reactive storytelling is a way for brands to deliver a relevant message on a viral moment in the...
by NewsWhip | Mar 29, 2017 | Digital Journalism
How do you make sure that readers return to your content, again and again, on social media? We examine the importance of brand building for publishers in the news feed. Here’s problem that will sound familiar to many publishers on social media: how do we build...
by NewsWhip | Mar 16, 2017 | Brands, Digital Journalism
How can you make a seemingly boring topic stand out on social media? We take a look at how GE and others transformed their storytelling. In today’s social media chaos, it’s hard to make your content stand out. Especially if you’re covering a topic...
by NewsWhip | Jan 10, 2017 | Brands, Digital Journalism
With new tech trends and gadgets emerging on the heels of CES, we take a look at which stories and publishers drew the biggest buzz. CES concluded this past weekend, previewing what’s to come in consumer electronics and technology. A mixture of futuristic, innovative,...
by NewsWhip | Jan 4, 2017 | Communications & PR, Brands
Mastering social media can yield big success for brands. We identify seven ways for brands to thrive on social media in 2017. What does 2017 entail for brands? Social media has solidified as a way for brands to reach new audiences, hype up their products and services,...
by NewsWhip | May 16, 2016 | Communications & PR, Brands
A look at how five leading cosmetics brands cultivate significant engagement on Instagram, including through influencer marketing. While compiling data for our coverage of Fashion Week earlier in the year, we noticed that cosmetics brands were generating huge...
by NewsWhip | Apr 28, 2016 | Brands
Reactive marketing generates incredible engagement for brands who join the conversation on what’s trending in social media. What is reactive marketing? Simply put, it’s the opposite of proactive marketing, which all that neat and tidy content that you plan for. ...
by NewsWhip | Mar 31, 2016 | Brands
As brands launch digital newsrooms and produce content, it’s crucial to benchmark their impact against their competitors. More brands than ever are turning to content marketing to build their audiences and credibility. With the ubiquity of ad blocking software, and...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
