by Katherine K. Ellis | Feb 19, 2020 | Brands
New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more, we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion...
by Katherine K. Ellis | Feb 12, 2020 | Communications & PR, Digital Journalism
Ahead of 2020’s Oscars, there was a resurgence of the hashtag #OscarsSoWhite, but in the wake of the awards show, there were more stories about other social issues surrounding the nominations and final winners. When we break out engagements to content about the Oscars...
by Katherine K. Ellis | Jan 27, 2020 | Digital Journalism
Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. But since its first recorded use in 2015, which year actually drew the most...
by Katherine K. Ellis | Jan 16, 2020 | Digital Journalism
Last year, over 147 million articles were published on the web and generated a combined 32 billion engagements. So what made waves across social? 2019 was a mixed bag according to the most engaged stories, but out of all news published in 2019*, there were a few that...
by Katherine K. Ellis | Dec 31, 2019 | Brands
As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. Several brands dealt with the fallout of intense crises and we kept hearing more about making authenticity a focus in the wake of them, but looking...
by Katherine K. Ellis | Dec 19, 2019 | Brands
As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year....
by Katherine K. Ellis | Dec 5, 2019 | Brands, Digital Journalism
In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24. With...
by Katherine K. Ellis | Nov 13, 2019 | Brands
A key focus at the Holmes Report’s #PRovoke19 conference this year was a word we’ve all heard before: authenticity. But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core...
by Katherine K. Ellis | Oct 30, 2019 | Brands, Communications & PR
We’ve covered the pharmaceutical industry in depth before, but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Coverage of...
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Storytelling with data: One page, one chart, one story
Introducing a New Era of Combined Social, News, and Influencer Monitoring
