by Benedict Nicholson | Feb 4, 2025
The News Creators Disrupting the Mainstream on Social Where do you get your news in 2025? Websites? Emails? Social media? Chances are that you, or at least someone you know, are one of the 54% of news consumers that get their news directly from social media. Of...
by Roisin Oflaherty | Nov 7, 2024
Your new front page: How newsrooms and publishers win audiences on social News consumption is changing, and so is how news outlets approach its distribution on social. Recent studies by both Pew and Ofcom have shown that more people than ever get their news...
by Benedict Nicholson | Oct 11, 2024
Intuition vs. Insights: Digital transformation and the corporate comms function This report from Wadds Inc. explores the current state of the digital transformation within corporate communications. Through in-depth interviews, the report identifies that the comms...
by Benedict Nicholson | Oct 10, 2024
The five biggest issues of the 2024 election In the run-up to elections, Americans are hit with a firehose of content about the issues at stake. In this report, we aim to cut through some of that coverage and highlight what is actually breaking through from the...
by Benedict Nicholson | Jul 18, 2024
How publishers succeed on social in 2024 In the fractured social media environment of 2024, it’s impossible for publishers to rely on web traffic alone. Different strategies abound, from sharing on X, to encouraging audiences to visit links in bio on Instagram, and...
by Benedict Nicholson | Jun 27, 2024
UK election highlights 2024 On July 4th, the UK will hold its first elections in five years, with the landscape looking quite different to how it did in 2019. The incumbent Conservative party has its third leader in that time period, and is facing challenges from both...
by Benedict Nicholson | Jun 25, 2024
The biggest reputation issues impacting brands in 2024 In 2024, brands are facing myriad issues that affect their public perception. The decisions brands make regarding these issues are closely watched, and can often bring about unfavorable reactions. This report...
by Benedict Nicholson | May 16, 2024
Hindsight to foresight: Taking a proactive approach to purpose and polarization This new report from Wadds Inc. explores the current state of corporate communications and its impact on decision-making with regard to socio-political issues. Through in-depth interviews,...
by Haley Corzo | Apr 25, 2024
Shrinkflation to sustainability: The biggest societal issues facing brands in 2024 It’s an election year in the US, and brands are being pulled in different directions as society and technology evolve. While some of these conversations are by no means new, they...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
