The News Creators Disrupting the Mainstream on Social

Where do you get your news in 2025? Websites? Emails? Social media?

Chances are that you, or at least someone you know, are one of the 54% of news consumers that get their news directly from social media. Of course, some of this is mainstream news accounts posting on social, as has been the case since the platforms first came on the scene.

But there’s a rising trend of new news creators proliferating across different platforms.

These creators, working across platforms such as TikTok, YouTube, Instagram, and X, are continuing to disrupt traditional methods of news distribution, and building their own audiences that see them as a trusted, authoritative source on the news.

This report will highlight some of the key trends in the news creator space, and examine where their success is happening.

Read the full report

Download the full report to get insights into how news creators are using each platform in different ways to build their audiences and disrupt the way we consume news.

We’ll look at everything from audience growth on TikTok to long-form content on YouTube and community building on Instagram, highlighting creators including Dylan Page, David Pakman, Benny Johnson, and more.