The biggest reputation issues impacting brands in 2024

In 2024, brands are facing myriad issues that affect their public perception. The decisions brands make regarding these issues are closely watched, and can often bring about unfavorable reactions. 

This report broadly looks at four specific crisis types that brands have faced in the first half of 2024, namely food inflation, artificial intelligence and hacks, product-related reputational issues, and lawsuits. It covers a variety of brands, including the likes of Boeing, Target, Five Guys, and Netflix, all of which have faced at least one of these in the past six months.

What you will learn in this report: