Hindsight to foresight: Taking a proactive approach to purpose and polarization

This new report from Wadds Inc. explores the current state of corporate communications and its impact on decision-making with regard to socio-political issues.

Through in-depth interviews, the report identifies how communications leaders understand problems of polarization, and provides a Foresight Framework with strategies for managing those issues, and offering a step-by-step guide from planning to reaction, with examples of best practices for each stage.

The framework is laid out below, and the report covers the interviews, responses, and feedback that went into creating it, built from interviews with industry leaders on navigating polarizing topics.