How publishers succeed on social in 2024
In the fractured social media environment of 2024, it’s impossible for publishers to rely on web traffic alone. Different strategies abound, from sharing on X, to encouraging audiences to visit links in bio on Instagram, and each audience requires a different strategy.
In this report, we look at highlights from across social media, showing how different publishers cultivate audiences on different platforms, and where and how their content is seeing success.
What you will learn in this report:
The top articles and posts from media outlets on different platforms.
Highlights and success stories from across the breadth of social media, including Facebook, Instagram, LinkedIn, and more.
The most successful web publishers on social media.
