by Katherine K. Ellis | Dec 31, 2019 | Brands
As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. Several brands dealt with the fallout of intense crises and we kept hearing more about making authenticity a focus in the wake of them, but looking...
by Katherine K. Ellis | Apr 18, 2019 | Digital Journalism, Brands, Communications & PR
In the past three years, Game of Thrones has been in the top five most viewed shows on television every year except 2018, when there was no season. Despite this, GoT has still seen the most consistent engagements of any TV show outside of viral moments. In the world...
by NewsWhip | Aug 16, 2018 | Digital Journalism
How do you not only tell a great story, but sell a great story? We look at the best tactics for headlines from July’s top stories on Facebook. This past weekend, Chrissy Teigen told the story of a snail’s slow travels across a wooden deck. Bear with us....
by Benedict Nicholson | Jun 29, 2018 | Digital Journalism, Brands
The Fourth of July is fast approaching, and we took a dive into the data to see what content was successful last year to see how to better inform social strategies for this year. Independence Day’s mid-summer timing makes it the perfect opportunity to break out the...
by NewsWhip | May 22, 2018 | NewsWhip Announcements
On June 14th, 2018, we’re hosting our second annual WhipSmart Summit at the Bowery Hotel in downtown NYC. If you’re in the communications or media business, we’d like to invite you to come join us. WhipSmart is an annual data-fueled summit for our community of...
by NewsWhip | May 17, 2018 | Digital Journalism, Communications & PR
With Meghan Markle and Prince Harry’s royal wedding buzzing on social, we take a look at which stories are royally share-worthy. Do you have royals on the brain? Have you watched “The Crown” several times over? Did you watch the Christmas Prince...
by NewsWhip | Apr 13, 2018 | Product Announcements
We launch the NewsWhip Research Center to crack the code on social sharing and go deeper than we ever have before. With this week’s tense news cycle around social platforms, data, and censorship, there’s been a lot of contemplation over user behaviors, trust &...
by Benedict Nicholson | Feb 16, 2018 | Brands
The Super Bowl is always one of the biggest cultural and economic events in the world, and the 2018 Super Bowl proved to be no different. We explored the data to find out which brands were the real success stories of the day. The dust has settled on a remarkable 2018...
by NewsWhip | Feb 12, 2018 | Interviews
How can sports publishers build a following that’s as loyal to them as to their favorite teams? We talk to ESPN Deportes’ Editorial Director to find out. Being a sports fanatic from Philadelphia (sorry), the ESPN brand has been deeply rooted in my life...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
