by NewsWhip | Feb 9, 2018 | Brands
The Olympics have kicked off in Pyeongchang and publishers and marketers already have another chance to reach their target consumers, in a very big way. With the Olympics underway, publishers and advertisers alike are vying for the chance to reach tens of millions of...
by NewsWhip | Jan 18, 2018 | Digital Journalism
What were the social media headline trends at the end of 2017, and how can we expect them to change in 2018? Earlier this month, we took a look at the average word count of the most viral stories on social media, and found that of the top 100 most engaging pieces in...
by NewsWhip | Sep 12, 2017 | Interviews, Digital Journalism
The Newspaper business is dead? Don’t tell that to Hearst. NewsWhip’s Global CRO Brett Lofgren discussed the future of “print” in an interview with President of Hearst Newspapers Digital Media, Robertson Barrett.  In the age of digital, how are...
by NewsWhip | Sep 7, 2017 | Must reads, Brands, Digital Journalism
 On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
by NewsWhip | Sep 6, 2017 | Digital Journalism
NewsWhip’s exclusive Facebook rankings of the most engaged sites in August 2017 show the top sites attracting shares, likes and comments on their content. Who says August was a quiet month for news? NewsWhip’s latest Facebook publisher rankings for August 2017...
by NewsWhip | Aug 30, 2017 | Digital Journalism
Audiences are flocking to Instagram Stories. With more than 200 million users, Instagram Stories activity has surpassed Snapchat. For publishers, this is an enormous opportunity to create content that gets users coming back time and time again. While external data...
by NewsWhip | Aug 28, 2017 | Digital Journalism, Must reads
Before the mobile and social era, media brands largely relied on force of habit to build and sustain their reader and viewerships. Newspapers and TV stations served similar content to the same readers through the same (owned) channels every day. Content was even...
by NewsWhip | Aug 24, 2017 | Brands
Brands are staking out their own space, creating content alongside publishers. But why should brands bother investing in content themselves? Shouldn’t they leave that up to the publishers? The answer is in the results. Just take a look at how GE’s brand...
by NewsWhip | Aug 22, 2017 | Must reads, Digital Journalism
Instagram is a rapidly evolving powerhouse for content creators. We look at how to make the most of the platform in our latest infographic and trends report. With more than 700 million active monthly users, Instagram has emerged as a platform that publishers and...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
