by Katherine K. Ellis | Feb 19, 2020 | Brands
New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more, we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion...
by Katherine K. Ellis | Apr 18, 2019 | Digital Journalism, Brands, Communications & PR
In the past three years, Game of Thrones has been in the top five most viewed shows on television every year except 2018, when there was no season. Despite this, GoT has still seen the most consistent engagements of any TV show outside of viral moments. In the world...
by NewsWhip | Aug 16, 2018 | Digital Journalism
How do you not only tell a great story, but sell a great story? We look at the best tactics for headlines from July’s top stories on Facebook. This past weekend, Chrissy Teigen told the story of a snail’s slow travels across a wooden deck. Bear with us....
by Benedict Nicholson | Jul 2, 2018 | Digital Journalism, Brands
Goodbye pound symbol, hello hashtag – the tool used across social media platforms to help group, or “tag” posts by adding a ‘#’ symbol before a word or phrase. But, what are hashtags good for? Well, it turns out that it depends – on platform, on publisher, and on...
by Benedict Nicholson | Jun 27, 2018 | Digital Journalism, Communications & PR
In the current media environment, going viral is out, and generating loyalty with a distinct audience is in. We dove into the challenges and questions surrounding niche marketing, and learned about how content can define an audience, build consistent engagement, and...
by NewsWhip | Jun 26, 2018 | Digital Journalism
How can your web content spark shares and comments on Facebook, over a simple like? We look at the data. Recently, we’ve taken a deeper dive into stories, and the specific audience behaviors that they drive. We’ve looked at dark social on the web vs. Facebook, and...
by NewsWhip | May 21, 2018 | Digital Journalism, Brands, Communications & PR
How can you create the best headlines? We look at how the top food publisher on social makes audiences hungry for more. Headlines are notoriously difficult. How do you write something that is attention-grabbing, without adding to the wasteland of digital noise, or...
by NewsWhip | Sep 12, 2017 | Interviews, Digital Journalism
The Newspaper business is dead? Don’t tell that to Hearst. NewsWhip’s Global CRO Brett Lofgren discussed the future of “print” in an interview with President of Hearst Newspapers Digital Media, Robertson Barrett. In the age of digital, how are...
by NewsWhip | Sep 7, 2017 | Brands, Must reads, Digital Journalism
On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
