Early on, we noticed that our data could help guide decisions for newsrooms and publishers - by knowing which stories are engaging audiences, editors and journalists can decide where to allocate resources. Today we proudly support over half of the world’s major newsrooms. We also support hundreds of niche publishers who want to better understand their audience interests.
Since 2015 we have made our technology available to a wider group including brands, and the communications agencies that support them. We help brands predict and respond to crises, and understand which stories and narratives will generate interest, and which will fall flat.
Our mission has grown - beyond discovering and revealing stories, today we want to help the world’s professional journalists and communicators actually understand them, and what makes them tick.
We want NewsWhip’s data to help support a healthier, more truthful, and useful information ecosystem - one that enables our better natures and impulses, not our worst.
For this we need to understand the stories - and ourselves. Which stories change our minds? Which inspire our anger? What misinformation do we unwittingly let into our lives? NewsWhip works with academics, NGOs, fact checking organisations and anti-fake news initiatives, supporting them with real-time signals and real-world data. In the future we wish to become a complete source of useful information on the who, what, why, where, and how of content engagement. Through that, we can explain and understand the problems and solutions - and create a more healthy internet.Meet our team
This applies to our technology and our customer support. We always strive to be honest in understanding a problem try and build the best solution.
We obsess about our customers and will always share insights and ideas on how to succeed. We will leverage the smartest minds in the business to help solve your challenges.
Our implementation team will customize your onboarding based on each use case. We will partner together to define success and establish measurement criteria and goals.
We think and act like the owners of your problems. We focus on the bigger picture objective that you are working towards.