NewsWhip in action

The Power of Spike

Real-time prediction

Focus on what’s going to matter in the hours ahead. Up-to-the-minute data that gives you predicted levels of public engagement for every story.

5 ways NewsWhip saves you time

Here are 5 ways NewsWhip Spike does that, so you get time back to focus on making the informed decisions that make a difference.

5 ways NewsWhip Spike gives you peace of mind

NewsWhip Spike is the real-time media monitoring tool that gives you clarity on what matters, so you can sleep easy at night knowing your brand reputation is safe.

Ford – using real-time data to build brand reputation

Real-time insights on activations

“NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.”

Aynat Ravin

Head of M Live, Marriott

Launching a product

“If you’re going to launch a new product, you probably want to do a premortem, and why not use a tool like NewsWhip to say, 'Okay, we’ve come out with these risks, now let’s see, how do folks feel about this?' Whether it’s on the social vector scale of NewsWhip or the online news sources, and then you can start to go from there.”

Christopher Rivera

Director of Reputation & Risk, Samsung

Quantify your efforts

“I feel very confident that being able to quantify it, using tools we had and showing the team how big this really was and how much it was over indexing against an average or a norm, I think just it clicked, it immediately clicked.”

Michael Young

Global Insights Manager, Ford

NewsWhip in action

M&Ms spokes-candies

In this video, we look at how M&Ms have indefinitely paused their spokes-candies following backlash from the public when M&Ms made positive changes and tried to make their mascot more inclusive.

Walgreen’s Boycott

Earlier this year, #BoycottWalgreens trended on Twitter after stories surfaced about customers being denied birth control by pharmacists. We predicted how far the story might grow with more publishers now covering the issue.

Center Parcs

A look back at coverage of the news about Center Parcs closing for the Queen’s funeral

Educational videos

What is NewsWhip Spike?

Welcome to the first video in the beginner’s learning path of NewsWhip Spike. In this video, we answer some questions about what it is and who is it for.

Predicted interactions

We cover the powerful predicted interactions metric, explain how it works, and offer up some potential use cases for it.

Timeline widget

We cover what the timeline widget is, how to use it, as well as looking at how to combine timelines. By the end, you should feel confident using one of the key features in NewsWhip Spike.