by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
TIME’s Instagram feed in Q2 2025 captured a world in motion from courtroom rulings to heat domes, moon phases, and Met Gala red carpets. A breakdown of their 338 posts from April to June reveals how the publisher used the platform: what topics dominated, how visual...
by Haley Corzo | Oct 19, 2023 | Digital Journalism
The way the public consumes its news in today’s world is continuously evolving, and short-form video platforms are largely responsible for the change in news consumption habits. Publishers are beginning to understand the benefits of having a presence on TikTok...
by Kimberly Monitto | Apr 12, 2023 | Brands
It’s hard to log onto social media platforms these days and not see “#ad” in the caption of one of your favorite celebrities’ posts. These posts are especially prevalent on Instagram — and chances are, whether you like it or not, they’re on your feed at least some of...
by Haley Corzo | Mar 21, 2023 | Brands
First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. The data, however,...
by Kimberly Monitto | Aug 4, 2022 | Communications & PR
The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors....
by Haley Corzo | Feb 28, 2022 | Communications & PR
In the past two years TikTok has redefined both what it means and what it takes to become an influencer. It’s propelled the voices of younger generations and given marketers a shiny new toy to play with in hopes of reaching an important demographic. But even those...
by Kimberly Monitto | Nov 18, 2021 | Brands
Over the past few years, Instagram has turned into a media giant. Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. From keeping up with our favorite celebrities to finding new recipes to cook, the app has made...
by Benedict Nicholson | Mar 22, 2021 | Digital Journalism
One of the key aspects of social media for media companies is understanding their strengths for engaging with audiences on different platforms. In this article we’re going to look back at 2021 for three different publishers, and see how they fared on the web,...
by Benedict Nicholson | Sep 25, 2019 | Digital Journalism, Brands
Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. We’ve written before, and often at length, about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience....
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
