The importance of Instagram Reels for brands

August 4, 2022

Written by Kimberly Monitto

The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors.

A company making the most of their position in the online stratosphere is Instagram, whose post and story features are a staple for many organizations. Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. These short-form videos can help propel brands forward and garner huge engagement with their accounts. 

It’s no secret that features like this can create brand awareness like no other and it’s imperative that companies make the most of such an innovative feature now before they fall behind. 

Let’s take a look at how your company can leverage these Reels and always stay ahead of the game. 

Show yourself off

Words can only say so much. Oftentimes companies tend to oversaturate their pages with long-winded posts about their values, beliefs, and personality, but at the end of the day, why say when you can show? Social media has become about connection, and there’s no better way to connect with your audience than by creating an authentic brand voice in a video.

Reels are a great way to show the human aspect of a company. Sure, your business offers x,y,z, everyone knows that, but who are the people behind the products and why should the public trust them? Offering videos that show the employees and practices that bring your brand to life is a serious advantage. Emotional connections are hard to find, and a brand who brings themselves down to the same level of their consumers will find an abundance of success. 

Upgrade evergreen content

Contrary to popular belief, marketing strategies don’t have to be complicated. In fact, revising and resharing evergreen content is sometimes the best way to increase traffic to a particular brand.

Instead of coming up with an arduous social plan, take old blogs, guides, or research reports and repurpose them for Reels. Not only can these Reels link back to older posts, but they can introduce the topic to a whole new slew of people. Creating a quick and concise video that highlights things your brand is already expert on will increase public trust and keep your brand relevant. 

Target a new audience

A trending Reel can bring in a plethora of new opportunities that aren’t readily available on other social platforms. Reels provides brands with the opportunity to reach new audiences that previously seemed like a long shot. Not only are reels currently favored by the Instagram algorithm, but they also have an entire dedicated section to them in the app. Similar to Tik Tok, users can scroll through a feed of trending Reels.

Because of the expanded influence Reels allow, brands can create content for a variety of people. Organizations no longer have to fit into a certain mold, but rather experiment and push their brand image further to appeal to the masses.


Above all, Reels offers the in-depth opportunity to educate your target audience. Reels can be used to anticipate questions and concerns ahead of time. Create curated videos that promote how to use your product or offer general information about your brand that may not be widely known.

This gives you authority over your brand reputation. Emerge as an industry thought leader by informing your audience with small clips that set your brand or product apart. Sharing FAQs, common misconceptions, or general assistance with consumers in Reel form will prove your company to be trustworthy and willing to help. You’ll immediately gain a following since the public will know they can count on you for accessible content.

At the end of the day, social media will continue to be the most popular space for brands to communicate their message. Reels provide a fast and fun way for brands to promote, teach, and relay their brand identity straight into the public’s screens. 

You can now filter to see Reels in NewsWhip Spike! Request a demo today.

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