by Benedict Nicholson | May 16, 2018 | Digital Journalism
We looked at the data to determine how the Financial Times changes its content tactics between Facebook and Instagram, and how emoji fit into that. The Financial Times is one of the most respected and well-known brands in journalism. Ever since its first issue way...
by Benedict Nicholson | Apr 9, 2018 | Brands
In our latest report, we look at the most successful science and tech publishers on Facebook and Instagram in 2018 so far to see what tactics and content worked best. Tech and Science are two of the biggest verticals on social, and often end up going viral if given...
by NewsWhip | Nov 16, 2016 | Digital Journalism
You can now add external links to your Instagram Stories. Why this is something to be very, very excited about. Last week, Instagram made some big changes to their Stories feature, and publishers and brands should be thrilled. Verified accounts can now add external...
by NewsWhip | Apr 19, 2016 | Communications & PR
In the age of social media, it isn’t always enough to be part of the conversation. Leading communicators and PR agencies aim to be thought leaders in their fields by spearheading and driving conversation, not just taking part. It’s important to be able to spot...
by NewsWhip | Mar 22, 2016 | Communications & PR
We explore what fashion communicators can learn from the key authors at Fashion Month. Recently on the blog, we took a look at the growing importance of influencer marketing. One industry in which influencer marketing is key is fashion. As we’ve seen in previous blog...
by NewsWhip | Jan 29, 2016 | Communications & PR
We take a look at candidates’ strategies on Facebook and Instagram, weighing up the different approaches and level of engagement. Facebook and Instagram are two very different platforms and offer very different opportunities for engagement. While Facebook...
by NewsWhip | Jan 26, 2016 | Communications & PR
Instagram is booming and has huge potential for engagement – so how are Election 2016 candidates using it to engage with supporters? Election 2016 is poised to kick off properly in Iowa next week. With this in mind, we’re expanding our coverage of the...
by NewsWhip | Jan 12, 2016 | Communications & PR
We outline some key tips for communications professionals planning their 2016 social strategy. It’s no secret that communications is evolving rapidly in the age of social. Whether you work in politics, sports, or fashion, it’s important to ensure your message reaches...
by NewsWhip | Dec 9, 2015 | Brands
As an early case study in how fashion brands use Instagram, we take a look at engagement around the Victoria’s Secret Fashion Show, which was screened on US television last night. There’s no denying the Victoria’s Secret Fashion Show is a social media behemoth. A...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
