by Kathleen Roberge | Jul 21, 2025 | Brands
If you feel like your conventional media monitoring metrics and your reputation are out of sync, you’re not alone. A recent Social Intelligence Lab study showed that 70% of brands are using multiple signals to evaluate the chaos around them that’s been created by...
by John Hayes | Jun 12, 2025 | Communications & PR
We’re entering a new phase in artificial intelligence. If you work in any industry that’s even vaguely tech-adjacent, it’s likely you’ve heard 2025 being referred to as “the year of the agent”, so what’s that all about? The first wave of AI was about chatbots and...
by Haley Corzo | Apr 27, 2023 | Communications & PR
The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best...
by Haley Corzo | Jan 26, 2023 | Brands
As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when...
by Haley Corzo | Feb 1, 2022 | Webinar, Brands
In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. We examine addressable opportunities to bring balance to internal and external communications. For the first NewsWhip Pulse episode of...
by Paul Quigley | Nov 23, 2021 | Brands, Communications & PR
Until recently, media monitoring was a sleepy industry. The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at...
by Paul Quigley | Aug 11, 2021 | Brands
Misinformation has long been seen as the concern of NGOs and the media, with fake news brought to the fore more than ever before under the Trump presidency, but its scope has begun to broaden even more in the last couple of years. At NewsWhip, we’ve spent years...
by NewsWhip | Jul 29, 2021 | Brands, Webinar, Webinar recap
We recently sat down with Ford Motor Company’s Michael Young to talk about real-time data communications and creating a metrics-driven company. A company can only do so much without hard metrics. Michael Young, Ford’s global insights manager, has 15 years of...
by NewsWhip | Oct 23, 2020 | Uncategorized
Earlier this year NewsWhip was fortunate enough to add Hill+Knowlton Strategies in Singapore as a new client. David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia, partnered with us to solve several...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
