by Haley Corzo | Feb 7, 2023 | Brands
December’s brand coverage analysis wrapped up the year with a slew of positive media stories about some of the biggest brands around, but January has reminded us just how quickly negative press can also generate attention, with brands like Pfizer and Tesla bearing the...
by Benedict Nicholson | Feb 3, 2023 | Brands
We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Those sectors were tech, food &...
by Haley Corzo | Dec 14, 2022 | Brands
In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. In November, however, it was a single tweet from the...
by Haley Corzo | Nov 9, 2022 | Brands
In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. ...
by Haley Corzo | Sep 15, 2022 | Brands
Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. The...
by Haley Corzo | Aug 18, 2022 | Brands
Halloween fans got an early treat in July when Home Depot announced it was launching Hocus Pocus inflatables of the infamous Sanderson sisters three months ahead of Halloween, and this surprise announcement ended up being the biggest brand-related story in July. This...
by Kimberly Monitto | Aug 4, 2022 | Communications & PR
The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors....
by Kimberly Monitto | Aug 2, 2022 | Communications & PR
Communications professionals have to be ready to adjust, adapt, and ultimately, defend their brand on a daily basis. One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. ...
by Kimberly Monitto | Jul 20, 2022 | Communications & PR
Media monitoring used to be low on the priority list for many organizations. But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web....
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
