by Benedict Nicholson | Dec 21, 2023 | Communications & PR, Shell Case Study
We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand...
by Benedict Nicholson | Nov 6, 2023 | Communications & PR, Shell Case Study
Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. Given the company’s involvement in everything from oil & gas production to electric...
by Kimberly Monitto | Oct 11, 2023 | Shell Case Study, Brands
In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond...
by Haley Corzo | Aug 3, 2023 | Brands
Summer is a time to indulge. It’s the perfect excuse to treat yourself to a well-deserved vacation, ice cream after every meal, or maybe a John Deere tractor? For one woman in Massachusetts, a tractor was the perfect 97th birthday treat, and it became one of the...
by NewsWhip | Jul 18, 2023 | Brands, Communications & PR
Excitement surrounding Barbie has reached new heights this year thanks to the release of the much-anticipated movie starring Margot Robbie in July. This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the...
by Kimberly Monitto | Apr 12, 2023 | Brands
It’s hard to log onto social media platforms these days and not see “#ad” in the caption of one of your favorite celebrities’ posts. These posts are especially prevalent on Instagram — and chances are, whether you like it or not, they’re on your feed at least some of...
by Haley Corzo | Apr 6, 2023 | Brands
Food content seems to be everywhere these days. Between recipe inspo, imaginative new flavors, and an obsession with watching people eat on TikTok, food tends to capture some of the biggest engagement online. This month that proved true for Costco and Hidden Valley...
by Haley Corzo | Mar 21, 2023 | Brands
First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. The data, however,...
by Haley Corzo | Mar 7, 2023 | Brands
Over the years BTS has collaborated with some of the biggest brands out there, and while the group itself has successfully influenced the masses, brands are now seeing the individual power that each member has to offer, with Louis Vuitton knowing this all too well. ...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
