by Kimberly Monitto | Jul 11, 2022 | Communications & PR
In our current digital age, media monitoring is needed more than ever. Long gone are the days where small mentions in a publication were the basis of success. Now, brands are constantly in the public eye, amassing hundreds to thousands of clicks per day. A single...
by Haley Corzo | Jun 21, 2022 | Brands
This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business...
by Haley Corzo | Jun 1, 2022 | Brands
Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be...
by Haley Corzo | May 26, 2022 | Communications & PR, Brands
The annual list of Time’s most influential people of 2022 highlights the pioneers, leaders, titans, innovators, icons, and artists that are making an impact in our world today. Celebrities have the power of appealing to many audiences, and celebrity partnerships are a...
by Haley Corzo | May 20, 2022 | Communications & PR
Welcome to the NewsWhip Daily spotlight round-up for the week of May 16th. This week, Elon Musk’s Twitter deal is on hold, and the media reacts to a Netflix “culture memo.” If you’d like to subscribe to the newsletter itself, you can do that here....
by Haley Corzo | May 13, 2022 | Communications & PR
Welcome to the NewsWhip Daily spotlight round-up for the week of May 9th. This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. If you’d like to subscribe to the newsletter itself, you can do that here. May 9th: Real...
by Haley Corzo | May 6, 2022 | Communications & PR
Welcome to the NewsWhip Daily spotlight round-up for the week of May 2nd. This week, The Supreme Court plans to overturn Roe, and Dave Chappelle is attacked on stage. If you’d like to subscribe to the newsletter itself, you can do that here. May 2nd: MyPillow CEO...
by Haley Corzo | Apr 25, 2022 | Communications & PR
A lot has changed since the first Earth Day celebration in 1970. The state of our planet is more perilous compared to 52 years ago, and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and...
by Haley Corzo | Apr 22, 2022 | Brands
Welcome to the NewsWhip Daily spotlight round-up for the week of April 18th. This week, Netflix faces a loss in subscribers and a stock price crash. If you’d like to subscribe to the newsletter itself, you can do that here. Apr 18th: Companies accused of profiteering...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
