by NewsWhip | Nov 3, 2021 | Brands
We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. Here’s...
by NewsWhip | Nov 2, 2021 | Brands, Communications & PR, Webinar
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict...
by Haley Corzo | Oct 28, 2021 | Uncategorized, Communications & PR
With the holidays upon us once again, retailers and shoppers are gearing up for the year’s biggest sales. Similar to other trends we’ve been watching this season, such as Halloween candy and fall flavors, holiday shopping is beginning earlier each year, with...
by NewsWhip | Oct 21, 2021 | Brands, Communications & PR
If it seems as if fall and winter promotions started early, it’s true – we noted in our latest holiday food and beverage trends report that holiday foods and beverages began to trend in July, priming buyers for the festive season. Brands launching products embracing...
by Haley Corzo | Oct 20, 2021 | Brands, Communications & PR
Last month we watched as Netflix’s Squid Game, a show that did not receive much attention leading up to its premiere, gained over 1 million engagements from the articles written about it during its first week on air. The high engagement of articles about Squid Game...
by NewsWhip | Oct 19, 2021 | Communications & PR, Spike
Feature Image: Succession, by Trusted Reviews, licensed under CC BY-NC-ND 4.0 The season three opener of HBO’s smash-hit Succession on Sunday night wasted no time in picking up right where it left off two years ago. Logan Roy’s media empire — Waystar Royco — is...
by Benedict Nicholson | Oct 6, 2021 | Digital Journalism
Fall is well and truly upon us, but we still need to wrap up September with our rankings of the top publishers on Facebook for September 2021. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This...
by Haley Corzo | Oct 1, 2021 | Brands
Binge-watching. It’s a term that’s entered the vernacular in the 21st century, and a determining factor in much of the content streaming services produce. The big question — will this TV show be binge worthy? Now that all the big streaming platforms are putting out...
by Benedict Nicholson | Sep 27, 2021 | Digital Journalism
Once a month we publish a snapshot of the top publishers on Facebook, and while this is a great way of seeing what’s trending month to month, it can be somewhat US-driven due to the nature of media consumption. Given that, we occasionally like to check in on the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
