by Benedict Nicholson | Sep 2, 2016 | Communications & PR, Brands, Digital Journalism
Our new whitepaper reveals and analyzes the findings from from the NewsWhip Content and Social Strategy Survey 2016, across over 260 media professionals. With the mass movement towards social-first publishing, it’s more important than ever to understand which...
by Benedict Nicholson | Aug 26, 2016 | Communications & PR, Brands, Digital Journalism
Our new whitepaper reveals and analyzes the findings from the NewsWhip Content and Social Strategy survey across over 260 media professionals. Changing algorithms, shifting distribution channels, fragmented audiences – there’s never been more uncertainty around...
by NewsWhip | Aug 26, 2016 | Communications & PR, Digital Journalism
We look at how media monitoring evolved out of a need to track mentions, but how the growth of the Internet and social media has made this form of monitoring redundant. As the Internet grew into a vast ecosystem, marketers needed to understand how their brand was...
by NewsWhip | Aug 19, 2016 | Communications & PR
Our new Politics Whitepaper shows you how to master social media and strategy for political campaigns. Over halfway into the year, 2016 is proving to be an eventful year in politics. Between the US presidential election, Brexit, and ongoing debate around movements...
by NewsWhip | Aug 18, 2016 | Communications & PR, Digital Journalism
Trump or Hillary – even ‘unbiased’ publishers are taking a stance. We investigate the biggest political stories last month and how are publishers driving engagement. We last looked at political content for May and June. With more tantalizing stories...
by NewsWhip | Jun 9, 2016 | Communications & PR
A look at how high street fashion brands use Instagram, and the importance of influencer marketing for these brands. Recently on the blog, we took a look at the impact of influencer marketing on Instagram engagement for cosmetics brands. This form of marketing is of...
by NewsWhip | May 31, 2016 | Communications & PR
With beauty and fashion brands spending more and more on influencer marketing, how does that translate into social engagement? According to a recent report, fashion and beauty companies in both the US and UK expect to spend between 30 and 75% of their 2016 marketing...
by NewsWhip | May 25, 2016 | Communications & PR
We looked at the LinkedIn presence of leading agencies to see what kind of content elicits wide sharing. With heavy media focus on Facebook, Instagram, and Twitter, there is a tendency to overlook LinkedIn as a social channel. Granted, as a network designed almost...
by NewsWhip | May 23, 2016 | Communications & PR
Following on from our look at Facebook Reactions for publishers and sports teams, here’s how audiences are interacting with political content. Of all stories, political content is among the most emotive. Stories about elections, issues, and legislative changes...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
