by Kevin Twomey | Nov 20, 2024 | Brands
“One page, one chart, one story.” This is Zach Silber’s mantra. As for Zach’s story? That’s far harder to distill into one page. The short version is this; he’s a preeminent leader in the field of data-driven insights, and a valued NewsWhip...
by Kevin Twomey | Sep 3, 2024 | Brands
Months of research, analysis, and interviews – plus the expected levels of blood, sweat, and tears – are poured into developing NewsWhip products. Why do we do this? Because we know how much our increasingly busy partners value time, accurate reporting, and the...
by Kevin Twomey | Feb 23, 2023 | Communications & PR
It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in...
by Kevin Twomey | Jul 12, 2022 | Brands
On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. We asked communications and crisis management expert Lloyd Rang —...
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