by Kimberly Monitto | Feb 1, 2023 | Brands
Just last year, advertisers paid an average of 6.5 million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the...
by Kimberly Monitto | Jan 19, 2023 | Digital Journalism
Close to 8% of the world’s population speaks Spanish. With North American, Latin American, Central American, and European publishers all writing in the language, it’s no wonder Spanish-language publications found great success towards the end of 2022. We took a look...
by Kimberly Monitto | Dec 13, 2022 | Digital Journalism
As we head into the New Year, we looked back on the top publishers in Singapore throughout an exciting 2022. Our rankings are determined by using NewsWhip’s Spike and API technology, which accumulates the aggregated likes, shares, and comments on content produced by...
by Kimberly Monitto | Nov 22, 2022 | Brands, Communications & PR
In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand...
by Kimberly Monitto | Nov 22, 2022 | Communications & PR, Brands
Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. In an interview with PR Week, Cameron Batten, SVP and CCO for Volkswagen Group of America, and NewsWhip CEO Paul Quigley, talk about how...
by Kimberly Monitto | Oct 11, 2022 | Digital Journalism
For this installment of our top publisher rankings we looked at the media landscape in Ireland and the UK. The rankings come from a mix of the NewsWhip API and NewsWhip Spike, and encompass the aggregated likes, shares, and comments on the content produced by the...
by Kimberly Monitto | Sep 22, 2022 | Brands
As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. With so much...
by Kimberly Monitto | Aug 4, 2022 | Communications & PR
The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors....
by Kimberly Monitto | Aug 2, 2022 | Communications & PR
Communications professionals have to be ready to adjust, adapt, and ultimately, defend their brand on a daily basis. One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. ...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
