by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent. Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Every quarter, we check in on our group of 50 publishers that make up our Social Publishing Index. We’re presenting the data a little differently this quarter, with separate blogs on each of the major platforms and the trends we’re seeing there. You can dig into the...
by Benedict Nicholson | May 5, 2025 | Digital Journalism
Welcome back to the NewsWhip Publisher Pulse. I’m Chris Miles, a former member of the CrowdTangle and Meta news team, now helping NewsWhip build resources and outreach to news professionals like you. The first few months of 2025 have given us social media whiplash....
by Benedict Nicholson | Apr 30, 2025 | Digital Journalism
Note: This is a pilot newsletter from NewsWhip specifically with publishers in mind. Whether you’re a journalist, audience editor or running a small media company, this newsletter is for you. Pass along any feedback! You can subscribe on LinkedIn. Welcome back...
by Benedict Nicholson | Apr 30, 2025 | Digital Journalism
Welcome back to the NewsWhip Publisher Pulse. I’m Chris Miles, a former member of the CrowdTangle and Meta news team, now helping NewsWhip build resources and outreach to news professionals like you. Last Wednesday, NewsWhip held its Publisher Summit in New York City,...
by Alexander Kallner | Apr 21, 2025 | Uncategorized, Communications & PR
In a world where brand perception can shift with a single post, effective online reputation monitoring is no longer optional. It’s essential. The sheer volume of chatter across social platforms makes it easy for crucial signals to get lost in the noise. For...
by Benedict Nicholson | Jul 3, 2024 | Digital Journalism
France is in the middle of going to the polls, after President Macron called a snap election back in June, following the success of the right-wing National Rally in the European elections. That success continued in round one of the elections on Sunday, and the French...
by Benedict Nicholson | Dec 21, 2023 | Communications & PR, Shell Case Study
We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand...
by Haley Corzo | Mar 8, 2022 | Brands
We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
