by NewsWhip | May 17, 2018 | Digital Journalism, Communications & PR
With Meghan Markle and Prince Harry’s royal wedding buzzing on social, we take a look at which stories are royally share-worthy. Do you have royals on the brain? Have you watched “The Crown” several times over? Did you watch the Christmas Prince...
by Benedict Nicholson | May 16, 2018 | Digital Journalism
We looked at the data to determine how the Financial Times changes its content tactics between Facebook and Instagram, and how emoji fit into that. The Financial Times is one of the most respected and well-known brands in journalism. Ever since its first issue way...
by NewsWhip | May 10, 2018 | Digital Journalism, Communications & PR
We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April...
by Benedict Nicholson | May 9, 2018 | Digital Journalism, Brands
Social Media Week New York was held recently. We went along and picked out the best insights from the sessions we attended. We recently attended Social Media Week NYC, and had our fill of great talks and panels. We attended on the Thursday of the event and attended...
by Benedict Nicholson | May 4, 2018 | Digital Journalism
International Star Wars Day is upon us, and we looked at the data to see which content jumped to light-speed on the day. Did you know it’s International Star Wars Day? If not, you should probably be aware that it’s extremely likely someone you know will approach you...
by NewsWhip | May 2, 2018 | Digital Journalism
More and more content creators are finding success with owned media such as podcasts. Where does social media fit into the strategy? Social platforms can provide access routes to audiences that might otherwise be difficult to harness. But in a digital publishing...
by NewsWhip | Apr 30, 2018 | Brands, Communications & PR
How can a 167-year-old brand come across as modern and relevant to today’s audiences and decision makers? We joined American Express to find out. (Ed: the below blog was written by our VP of Sales, Kevin Lowe. Check out our 2018 guide to brand newsrooms here.)...
by Benedict Nicholson | Apr 27, 2018 | Digital Journalism, Brands
Cinco de Mayo is an important holiday for brands and publishers alike these days. We dived into the data to see who was producing content that featured the holiday. Cinco de Mayo is almost upon us, and it’s time to start thinking about how to celebrate. Perhaps...
by Benedict Nicholson | Apr 23, 2018 | Brands, Digital Journalism
Pinterest may not be quite so ubiquitous as Facebook and Twitter, but the platform has a dedicated following, and content can go extremely viral. We looked at the social media data to see which publishers were having success, and what content was working for them. If...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
