by NewsWhip | Sep 14, 2016 | Digital Journalism
We explore how to ramp up your engagement during Facebook Live video by interacting with your audience in the comments. Publishers and brands alike are experimenting with Facebook Live to give their audience an interactive experience that engages them in real time....
by NewsWhip | Aug 31, 2016 | Product Announcements
You can now sort stories by their predicted social engagement in Spike, meaning that you’ll be first to the viral stories on social. Here at NewsWhip, we’re constantly watching new stories become big viral moments in a matter of hours.For publishers, being...
by NewsWhip | Jun 6, 2016 | Brands, Product Announcements
With Spike’s new export feature, finding the trending keywords in your industry has never been easier. How do you find SEO terms for your content? Billions of content pieces are published everyday. In so much digital noise, it’s essential that yours has the...
by NewsWhip | May 25, 2016 | Communications & PR
We looked at the LinkedIn presence of leading agencies to see what kind of content elicits wide sharing. With heavy media focus on Facebook, Instagram, and Twitter, there is a tendency to overlook LinkedIn as a social channel. Granted, as a network designed almost...
by NewsWhip | May 16, 2016 | Brands, Communications & PR
A look at how five leading cosmetics brands cultivate significant engagement on Instagram, including through influencer marketing. While compiling data for our coverage of Fashion Week earlier in the year, we noticed that cosmetics brands were generating huge...
by NewsWhip | Apr 28, 2016 | Brands
Reactive marketing generates incredible engagement for brands who join the conversation on what’s trending in social media. What is reactive marketing? Simply put, it’s the opposite of proactive marketing, which all that neat and tidy content that you plan for. ...
by NewsWhip | Apr 18, 2016 | Digital Journalism
We interview the Community Editor at the Economist, about the site’s social media strategy, and their experiments with messaging apps to reach new readers. The Economist is one of the most recognisable names in world media. Each week, the paper addresses a...
by NewsWhip | Mar 31, 2016 | Brands
As brands launch digital newsrooms and produce content, it’s crucial to benchmark their impact against their competitors. More brands than ever are turning to content marketing to build their audiences and credibility. With the ubiquity of ad blocking software, and...
by NewsWhip | Feb 4, 2016 | Brands
We’re just days away from Super Bowl. Check out which teams were the biggest on Facebook in January as we get closer to the epic semi-centennial match. The most-watched television event of the year is upon us. Arguably the biggest event of the year for American...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
