by NewsWhip | Jan 12, 2017 | Digital Journalism
We analyse Facebook engagement on the opinion articles for two websites – the New York Times and the Guardian in December 2016, showing the authors and stories driving discussion for both sites. It’s no surprise that opinions take up much space in social...
by NewsWhip | Jan 11, 2017 | Digital Journalism
We look at five areas of social publishing that are growing in importance in 2017, from Instagram to the importance of original storytelling. For publishers, there’s plenty of anticipation about what 2017 might bring for opportunities to connect with readers...
by NewsWhip | Jan 10, 2017 | Brands, Digital Journalism
With new tech trends and gadgets emerging on the heels of CES, we take a look at which stories and publishers drew the biggest buzz. CES concluded this past weekend, previewing what’s to come in consumer electronics and technology. A mixture of futuristic, innovative,...
by NewsWhip | Jan 9, 2017 | Digital Journalism
We investigate publishers’ top Facebook Live videos for what trends are driving engagement right now. As Facebook Live continues its mission to become a vital part of your newsfeed, it’s imperative that publishers learn how to master it. As with any social...
by NewsWhip | Jan 5, 2017 | Digital Journalism
Using NewsWhip data, we examine how the Washington Post managed to grow their Facebook engagements by almost 70% over 12 months from 2015 to 2016. Last month, we named the Washington Post as one of the best publishers on Facebook in 2016. That’s down to the way...
by NewsWhip | Jan 4, 2017 | Communications & PR, Brands
Mastering social media can yield big success for brands. We identify seven ways for brands to thrive on social media in 2017. What does 2017 entail for brands? Social media has solidified as a way for brands to reach new audiences, hype up their products and services,...
by NewsWhip | Jan 3, 2017 | Digital Journalism
What publishers can expect from social media platforms in 2017, and where are their resources best used? Our new report has all you need to know. At the start of 2017, publishers are turning their attention to what may lie ahead this year in their relationship with...
by NewsWhip | Oct 6, 2016 | Communications & PR, Brands, Digital Journalism
For publishers, branded content on Facebook is a potentially lucrative revenue source. But how should you go about creating branded content for the platform, and what are the guidelines you should follow? Our complete guide has all you need to know. One of the most...
by NewsWhip | Sep 27, 2016 | Communications & PR, Interviews, Brands
We talked to a leading PR agency about the challenges in helping clients reach their target audience on social media, and how they define their measures for success. Social media has fragmented audience attention online dramatically in recent years – and not...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
