by Kathleen Roberge | Jul 21, 2025 | Brands
If you feel like your conventional media monitoring metrics and your reputation are out of sync, you’re not alone. A recent Social Intelligence Lab study showed that 70% of brands are using multiple signals to evaluate the chaos around them that’s been created by...
by Kimberly Monitto | Sep 22, 2022 | Brands
As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. With so much...
by Kimberly Monitto | Jul 11, 2022 | Communications & PR
In our current digital age, media monitoring is needed more than ever. Long gone are the days where small mentions in a publication were the basis of success. Now, brands are constantly in the public eye, amassing hundreds to thousands of clicks per day. A single...
by Haley Corzo | Mar 14, 2022 | Communications & PR
We’re thrilled to announce the launch of our ebook, co-produced with PR Week. The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring, to the looming threat of...
by Paul Quigley | Feb 19, 2021 | Communications & PR
The “Clash and Turmoil” “Four decades ago, Walter Cronkite concluded his broadcasts of the CBS Nightly News with the words, “And that’s the way it was.” Few of his viewers found it extraordinary that the clash and turmoil of billions of human lives, dwelling in...